🚀 AWS Marketplace Just Got Even Better for ISVs: Introducing the Enhanced Selling Authorization Experience
The AWS Marketplace has officially rolled out an enhanced Selling Authorization experience designed to simplify the end-to-end process of getting software products approved, listed, and launched. This update reflects AWS’s ongoing mission to empower software vendors by reducing friction, increasing transparency, and accelerating time to market.
Whether you’re a first-time seller or an experienced ISV scaling globally, this new workflow ensures a smoother, clearer path from product submission to live listing.
✅ What’s New in the Enhanced Experience?
The updated Selling Authorization experience has been completely reimagined to better align with the way ISVs work today. Here’s how it helps:
🔹 Simplified Onboarding
A clean, step-by-step interface now guides ISVs through every phase of the listing process. Each step comes with detailed instructions, best practices, and clearly defined success criteria, ensuring that nothing gets missed and no time is wasted.
🔹 Real-Time Status Tracking
Vendors now get immediate visibility into their progress. With live status indicators, you can see exactly what’s completed, what’s still required, and where your listing stands at any given time — all within a unified dashboard.
🔹 Automated Validations
The system now includes smart validations that proactively detect issues or gaps in your submission. This means fewer surprises, faster approvals, and less back-and-forth with support teams.
🔹 Centralized Resources and Support
No more jumping between tabs or hunting for documentation. All necessary links — from technical guides to support articles — are now embedded within the workflow itself, making help available exactly when and where you need it.
💡 Why This Matters for ISVs
For many software companies, listing on AWS Marketplace is a strategic growth lever — opening access to a massive, global customer base, integrated billing, and a trusted cloud platform. But until now, the selling authorization process could feel complicated and slow-moving.
This updated experience changes that.
With the enhanced flow, ISVs can:
⚡ Accelerate time to market with fewer delays and a guided, transparent process
🔍 Gain clarity and control over what’s expected at each stage of the listing
📈 Expand reach faster by getting products live in front of AWS customers worldwide
🤝 Focus on building value instead of navigating manual processes
Whether you’re launching a SaaS product, API, container-based solution, or machine learning model, the new workflow ensures a seamless path from idea to listing — backed by AWS infrastructure and support.
🔗 Empowering Partners at Every Stage
This is more than a UI refresh — it’s part of a broader AWS commitment to enabling partner success. The Selling Authorization enhancement builds on other recent Marketplace updates focused on automation, partner profitability, and ecosystem scale.
From early-stage ISVs to global software leaders, AWS continues to invest in tools and experiences that simplify go-to-market motions, encourage innovation, and remove barriers to growth.
At Adiantara, clear communication is our priority. Whether it’s about our services, your cloud projects, or any support you need, we’re just a message away—always here to help you succeed
