Common pitfalls in azure cloud partnerships and how to avoid them for IT service firms
Partnering with Microsoft Azure can open up huge opportunities for IT service firms, but there are common pitfalls that can derail success. Here’s a breakdown of those challenges and how to avoid them: Pitfall: Assuming Microsoft will actively bring in leads or co-sell without a strong go-to-market strategy. Avoidance: Treat Microsoft as a partner, not…