Common Pitfalls in Cloud Partnerships — and How IT Service Firms Can Avoid Them with Google Cloud
Introduction As IT service firms help enterprises modernize, migrate, and scale on the cloud, strategic partnerships with cloud providers have become essential. These alliances bring access to advanced technology, go-to-market opportunities, and co-innovation potential. However, not all partnerships deliver value equally — and many firms encounter common pitfalls that limit their growth or dilute strategic…