🌍 AWS Marketplace | Succeed with Channel Partner Private Offers (CPPO) [EMEA]

Empower your channel ecosystem and accelerate customer adoption through AWS Marketplace.

If you’re an AWS Partner in the EMEA region, the Channel Partner Private Offers (CPPO) program is your gateway to scaling cloud sales, strengthening customer relationships, and unlocking new revenue streams — all through AWS Marketplace.

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💡 What is CPPO?

Channel Partner Private Offers (CPPO) enables Independent Software Vendors (ISVs) and Channel Partners to collaborate and deliver software solutions directly to customers via AWS Marketplace.

Through CPPO, ISVs authorize trusted Channel Partners to negotiate, customize, and close private offers on their behalf — allowing customers to buy the same Marketplace software while maintaining their preferred partner relationship.

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🚀 Why CPPO Matters for EMEA Partners

EMEA customers increasingly prefer to transact through AWS Marketplace for simplicity, transparency, and consolidated billing.
With CPPO, partners gain the ability to:

✅ Co-sell seamlessly with AWS and ISVs
✅ Extend reach into new customer segments and industries
✅ Accelerate deal cycles with simplified procurement
✅ Maintain trusted customer relationships while leveraging AWS Marketplace’s scale
✅ Access incentives and marketplace funding programs available to eligible partners

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🔑 How It Works

1️⃣ ISV Authorization:
The ISV grants your organization permission to create private offers on their behalf.

2️⃣ Custom Offer Creation:
Channel Partners can customize pricing, duration, and terms to meet customer requirements.

3️⃣ Customer Purchase:
Customers transact directly through AWS Marketplace, ensuring procurement compliance and a smooth billing experience.

4️⃣ Visibility & Reporting:
Both ISV and Partner can monitor progress through AWS Marketplace reports and analytics tools.

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🧭 Best Practices for Success

💬 Align Early: Establish a clear co-selling plan between ISV and Channel Partner before listing offers.
📈 Leverage ACE: Register CPPO opportunities in ACE (APN Customer Engagements) to qualify for AWS co-sell support.
🤝 Train Your Sales Team: Equip them with Marketplace fundamentals and pricing flexibility knowledge.
💡 Promote Jointly: Amplify customer awareness through joint marketing and AWS Marketplace campaigns.

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🌟 Success Story:

“Through CPPO, we’ve streamlined enterprise procurement and expanded our AWS Marketplace presence, achieving faster deal closures and deeper collaboration with AWS and our ISV ecosystem.”
— AWS Partner, EMEA Region

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🎯 Take the Next Step

If you’re ready to simplify procurement, boost visibility, and accelerate growth through AWS Marketplace, explore the CPPO enablement resources available on AWS Partner Central today.

Together, we can make selling smarter, faster, and more customer-centric — with AWS Marketplace. 🤝

At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the Google Cloud ecosystem.