In the fast-moving world of cloud partnerships, AWS continues to lead the way in helping partners not just build on AWS, but sell and scale with AWS. In 2025, AWS has expanded its co-sell programs and financial incentives to make it easier — and more profitable — for partners to drive revenue through strategic collaboration….
Good news for AWS customers in the United States!AWS has expanded its Financing Program to support purchases made through AWS Marketplace, making it easier than ever to acquire third-party solutions — without upfront capital strain. This extension brings powerful payment flexibility and budget control to thousands of businesses, enabling them to procure critical software and…
Great news for AWS customers and procurement teams!Managing your Private Marketplace just got a whole lot easier. AWS has officially rolled out native Private Marketplace management capabilities directly within the AWS Management Console — giving you more control, flexibility, and visibility over your curated software catalog. 🎯 What is Private Marketplace? Private Marketplace lets organizations…
In today’s ever-evolving threat landscape, security isn’t just a feature — it’s the foundation of trust in cloud environments. For AWS partners across EMEA, gaining deep expertise in cloud security can open new doors for business growth and strategic client impact. That’s why AWS is bringing back its Partner Certification Readiness – Security Specialty program…
In today’s fast-evolving digital landscape, cloud security is no longer optional—it’s essential. Whether you’re building secure applications, safeguarding data, or responding to threats, having deep expertise in AWS security practices is key to driving trust and resilience in the cloud. That’s why AWS is inviting cloud professionals from partner organizations to join the [AMER] AWS…
As the threat landscape evolves, so must the way we recognize and support excellence in cybersecurity. That’s why AWS is excited to unveil the reimagined AWS Managed Security Service Provider (MSSP) Competency — redesigned to reflect today’s most critical customer security needs and reward partners that deliver comprehensive, next-gen managed security services. 🌟 What’s New?…
The AWS Marketplace has officially rolled out an enhanced Selling Authorization experience designed to simplify the end-to-end process of getting software products approved, listed, and launched. This update reflects AWS’s ongoing mission to empower software vendors by reducing friction, increasing transparency, and accelerating time to market. Whether you’re a first-time seller or an experienced ISV…
May is packed with opportunities for AWS partners across EMEA looking to sharpen their cloud capabilities, deepen their AWS partnership, and build pipeline faster. Whether you’re just starting your AWS journey or actively scaling your co-sell and marketplace strategies, AWS’ upcoming enablement events in EMEA are not to be missed. 🎯 Why These Events Matter…
In today’s digital-first world, Independent Software Vendors (ISVs) are under pressure to grow quickly while keeping operations efficient and secure. One of the smartest ways to scale? Partnering strategically with AWS. From co-sell alignment to marketplace acceleration, AWS offers a comprehensive partnership model that helps ISVs unlock new revenue streams and global visibility — without…
IntroductionIn today’s digital-first world, cloud partnerships have become a cornerstone of business innovation and growth. Among the leading cloud providers, Amazon Web Services (AWS) stands out as a dominant force, offering vast technological capabilities and a thriving ecosystem. For vendors looking to expand their footprint, partnering with AWS can unlock access to new customers, advanced…
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