🚀 AWS Marketplace – A Growth Engine for ISVs Ready to Scale with Co-Sell
As the cloud ecosystem becomes more competitive, Independent Software Vendors (ISVs) are actively seeking smarter ways to grow — not just through great products, but through strategic partnerships. For ISVs already listed on AWS Marketplace, the next big opportunity lies in unlocking the power of co-sell with AWS.
The AWS Marketplace – Growth Engine event series is built specifically for alliance leaders, sales operations heads, and partner executives who are ready to scale through aligned go-to-market motions with AWS.
🎯 About the Event
This invite-only experience is not a general info session — it’s a hands-on, expert-led workshop for ISVs who have:
- Completed the Foundational Technical Review (FTR)
- Joined the ISV Accelerate Program
- Published a Marketplace listing with at least one Private Offer transaction
Whether you’re managing co-sell execution or enabling sales teams internally, this event delivers insights, frameworks, and live discussions that can reshape your AWS go-to-market success.
🔑 What You’ll Learn
✅ 1. Characteristics of Successful Sellers (COSS)
AWS presents real-world models from top-performing ISVs on how they structure their co-sell teams, build internal accountability, and drive Marketplace velocity.
✅ 2. Field Sales Alignment
You’ll learn how AWS field teams operate, how to align your value proposition with AWS sales goals, and how to get your solution front and center in customer conversations.
✅ 3. Private Offer Best Practices
Gain deep insights into building Private Offers that speed up deal cycles, offer flexibility, and align with enterprise buying patterns.
✅ 4. Peer-to-Peer Sharing
Network with fellow ISV leaders and alliance heads who are scaling via AWS, and exchange valuable learnings on what’s working and what to avoid.
📍 Upcoming Event Dates & Locations
- May 28, 2025 – Boston, MA
- August 26, 2025 – Arlington, VA (Public Sector Focus)
- September 8, 2025 – Seattle, WA
- October 7, 2025 – San Francisco, CA
👤 Who Should Attend?
- Alliance Leads
- Partner Executives
- Sales Operations & Deal Desk
- Product & Marketplace Owners
If you’re leading AWS Marketplace strategy within your ISV, this event is where you’ll connect, learn, and plan for scale.
🤝 How Adiantara Supports ISVs
At Adiantara, we specialize in enabling ISVs to grow revenue through hyperscaler partnerships. From Marketplace listing readiness to field alignment and Private Offer support, we help partners turn AWS into a growth engine.
📩 Ready to move from listing to revenue with AWS?
Let’s collaborate and elevate your AWS partnership journey.
