Start Collaborating on Multi-Partner Opportunities with Partner Connections (Preview)
Introduction
In today’s fast-paced digital economy, success is no longer a solo journey—it’s a collaborative mission. Businesses thrive when they co-innovate, co-sell, and co-deliver value to shared customers. Recognizing this, Microsoft has introduced Partner Connections (Preview)—a new capability designed to simplify and scale multi-partner collaborations across the Microsoft commercial ecosystem. This blog dives into how Partner Connections can help you build, manage, and execute multi-partner opportunities efficiently and with greater impact.
What is Partner Connections (Preview)?
Partner Connections (Preview) is a feature in Microsoft Partner Center that allows Microsoft partners to identify, connect with, and collaborate with other partners in a structured and secure environment. It brings visibility into partner capability alignment and supports the creation of scalable joint offerings and go-to-market activities. Whether you’re looking to fill capability gaps, expand geographic reach, or build multi-solution offerings, Partner Connections makes it easier to find the right partners and work together efficiently.
Why Multi-Partner Opportunities Matter
Multi-partner opportunities unlock richer customer value by combining complementary skills, services, and solutions. For example:
- A SaaS provider can team up with a systems integrator and an AI specialist to deliver an end-to-end transformation.
- Regional service providers can join forces to support global customers with localized support.
- ISVs can co-build and co-market packaged offerings with cloud infrastructure partners.
However, coordinating across multiple companies has traditionally been complex—limited visibility, siloed communications, and misaligned goals often stand in the way. That’s where Partner Connections comes in.
Key Benefits of Partner Connections
- Discover and Connect with the Right Partners: Use filters based on region, specialization, solution area, and co-sell readiness to find the most relevant partners.
- Collaborate on Joint Solutions and Go-To-Market Activities: Easily initiate multi-partner opportunities and formalize engagements in a centralized platform.
- Track and Manage Co-Sell Activities: Maintain visibility into opportunity status, partner contributions, and customer impact—all in one place.
- Drive Scalable Ecosystem Engagement: Expand your influence by tapping into Microsoft’s broader partner network, including ISVs, SIs, MSPs, and CSPs.
Use Case Example
Let’s say you’re a Dynamics 365 implementation partner focused on the healthcare sector. You’ve identified a major opportunity that requires advanced Azure infrastructure and industry-specific AI capabilities. With Partner Connections, you can:
- Search for an Azure Expert MSP and an ISV with a healthcare AI solution.
- Initiate a multi-partner opportunity.
- Collaborate on a shared customer pitch and delivery plan—all within Partner Center.
This streamlined engagement model reduces friction and improves win rates by ensuring all partners are aligned from day one.
Getting Started
Partner Connections (Preview) is now available to Microsoft partners through Partner Center. If you’re already co-selling with Microsoft or other partners, this is a great opportunity to scale your collaboration model. Here’s how to begin:
- Log into Microsoft Partner Center.
- Navigate to Partner Connections (Preview).
- Start building your multi-partner opportunity by identifying target partners and engaging them through the platform.
Conclusion
As digital transformation accelerates, customers increasingly demand integrated, outcome-driven solutions. No single partner can meet those needs alone. With Partner Connections (Preview), Microsoft empowers its partner ecosystem to work smarter together—unlocking new value for customers, driving revenue growth, and accelerating innovation. Don’t wait to explore the future of partner collaboration—start building your multi-partner opportunities today.
At Adiantara, clear communication is our priority. Whether it’s about our services, your cloud projects, or any support you need, we’re just a message away—always here to help you succeed.
