๐ Supercharge Customer AI Adoption: AWS MAP Unlocks New Modernization Pathways!

๐ The Future of Cloud Modernization is AI-Driven โ And It Starts Now
On April 30, 2025, AWS announced exciting enhancements to its Migration Acceleration Program (MAP) aimed at helping partners lead customers into the era of AI-powered transformation. These updates arenโt just technical additions โ they are strategic enablers designed to drive measurable business outcomes and position partners as AI innovation leaders.
Whether youโre helping a customer modernize legacy workloads or transform their contact centers with cutting-edge intelligence, these MAP updates open up fresh opportunities to deliver value, faster.
๐ค 1. โMove to AIโ Modernization Pathway: Powering Real AI Transformation
The new โMove to AIโ pathway includes:
- Amazon Bedrock: Easily build and scale generative AI applications using foundation models from leading AI companies.
- Amazon SageMaker: Empower customers to build, train, and deploy ML models at scale.
- Proven AI patterns and use cases that drive real, measurable business value.
This is your blueprint to help customers move beyond migration and into full-blown AI enablement โ backed by AWS and driven by real business impact.
๐ง 2. Amazon Connect Now Qualifies for MAP Strategic Partner Incentive (SPI)
Contact center modernization just got a major boost:
- Amazon Connect is now eligible for MAP Modernization SPI, unlocking additional incentives.
- Help customers enhance agent productivity and deliver exceptional customer experiences using AI features like real-time insights and automation.
- Partners can monetize their solutions faster while improving customer satisfaction.
This is a win-win: revenue growth for partners + experience transformation for customers.
๐ Why This Matters for Partners
These MAP enhancements give AWS partners a stronger edge in conversations around AI, contact center transformation, and business process modernization. As customer expectations evolve, AWS is giving you the tools to lead from the front.
๐ฌ Adiantaraโs Perspective
At Adiantara, we see these MAP enhancements as a strategic lever to help our clients unlock the next wave of innovation. From building AI-powered applications to modernizing customer support, weโre excited to co-innovate with AWS and lead the way in the AI revolution.