AWS Marketplace Private Offer Promotion Program launches on the AWS Partner Funding Portal
Introduction
Partners now have an even easier way to accelerate customer adoption and drive sales through AWS Marketplace. With the launch of the AWS Marketplace Private Offer Promotion Program on the AWS Partner Funding Portal, AWS Partners can seamlessly access funding support to create compelling private offers that deliver greater value to customers while boosting deal velocity.
This new program is designed to help partners strategically leverage Marketplace to meet customer needs, reduce procurement friction, and close opportunities faster—while ensuring alignment with AWS co-selling motions.
🔑 Key Benefits for Partners
✔️ Faster Funding Access – Submit, manage, and track private offer promotion requests directly through the AWS Partner Funding Portal.
✔️ Simplified Process – A centralized experience to streamline approvals and reduce manual effort.
✔️ Customer Value – Enhance deals with funding-backed promotions, helping customers maximize their investment in AWS solutions.
✔️ Sales Acceleration – Shorten procurement cycles by making private offers more attractive and cost-effective.
🎯 Why It Matters
The AWS Marketplace is one of the fastest-growing routes to market for ISVs and partners. By integrating promotional funding directly into the Partner Funding Portal, AWS empowers partners to scale their go-to-market activities, strengthen customer relationships, and capture more opportunities with agility and transparency.
✅ Conclusion
The launch of the AWS Marketplace Private Offer Promotion Program on the AWS Partner Funding Portal is a game-changer for partners looking to simplify funding access and supercharge Marketplace growth.
📅 Start today—log into the Partner Funding Portal, explore the program, and begin creating impactful private offers that accelerate both partner and customer success. 🚀
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