Unlocking Growth: Co-Selling with AWS Marketplace and the APN
For Independent Software Vendors (ISVs), the AWS Marketplace isn’t just a storefront—it’s a powerful launchpad for scaling faster, reaching global customers, and strengthening your go-to-market strategy. But listing your solution is only the first step. The real game-changer comes when you co-sell with AWS through the AWS Partner Network (APN).
Why Co-Selling with AWS Matters
AWS has an unmatched customer base, from startups to Fortune 500 enterprises. By co-selling with AWS, ISVs can:
- 📈 Accelerate sales cycles with pre-approved procurement on AWS Marketplace.
- 🤝 Leverage AWS field sellers who are incentivized to bring ISVs into customer conversations.
- 🌍 Expand reach to new regions, industries, and customer segments.
- 🏆 Boost credibility by aligning with AWS’s trusted brand.
In short: co-selling isn’t just about deals—it’s about growth, scale, and trust.
What to Expect at the Event
This exclusive session is designed for ISVs who are already listed on AWS Marketplace and are ready to elevate their partner journey. You’ll get to:
- 🔍 Dive deep into co-selling strategies within the APN framework.
- 🎤 Hear from industry experts who’ve successfully scaled through AWS.
- 🤝 Network with fellow ISVs and AWS leaders, exchanging real-world best practices.
- 💡 Walk away with actionable insights to strengthen your co-sell motion.
Who Should Attend
- ISV leaders looking to expand their AWS co-sell pipeline.
- Product and alliance teams seeking Marketplace optimization strategies.
- Executives focused on aligning go-to-market motions with AWS.
The Next Step in Your AWS Journey
Getting listed on AWS Marketplace is a milestone—but it’s only the beginning. By learning how to co-sell effectively with AWS, you unlock new opportunities to scale, differentiate, and grow faster than ever before.
At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the Google Cloud ecosystem.
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