Introducing Ops Squad: Driving Operational Excellence in AWS Marketplace

Success in the AWS Marketplace goes beyond listing your solution. For Independent Software Vendors (ISVs) and partners, the real differentiator lies in operational excellence—how well you align internal teams, translate Marketplace opportunities into sales outcomes, and continually optimize for growth.

What is Ops Squad?

Ops Squad is a collaborative community for AWS Marketplace operational leads from partner organizations. It’s designed as a space to:

• 🔄 Exchange best practices for streamlining Marketplace operations.
• 💡 Brainstorm strategies to equip sales teams with the right Marketplace insights.
• 📊 Discuss new features and how they can drive revenue growth.
• 🤝 Collaborate with AWS executives and peers to accelerate success.

Why Ops Squad Matters

Operational leaders are the bridge between technical execution and sales enablement. Yet, many face challenges:

• How do we simplify Marketplace transactions for our sales teams?
• What operational models help us scale globally?
• How do we keep up with AWS feature releases and apply them effectively?

Ops Squad answers these questions by combining:

• Hands-on learning sessions with AWS experts.
• Peer networking to learn what’s working for other partners.
• Open discussions that foster innovation and collective problem-solving.

The Value for Partners

By joining Ops Squad, operational leads gain:

• Clearer strategies to translate AWS Marketplace into sales outcomes.
• Insights into operational efficiencies that save time and resources.
• A strong peer and AWS network to accelerate Marketplace maturity and revenue growth.

Accelerating Success Together

AWS Marketplace is evolving rapidly, and so is the role of operational excellence. Ops Squad is more than a community—it’s a movement to empower operational leads with the knowledge, tools, and connections to turn Marketplace into a true growth engine.

👉 If you’re an AWS Marketplace operational lead, Ops Squad is your place to learn, connect, and lead your organization toward Marketplace success.

At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the Google Cloud ecosystem.