📊 New Segment Type Filter Now Live in Partner Analytics Dashboard
Introduction
Understanding your customer segments is key to driving focused growth—especially in the small business space. To help AWS Partners gain deeper insights and make data-driven decisions, AWS has launched a new “Segment type” filter in the Partner Analytics Dashboard.
This enhancement is designed to improve visibility, prioritization, and opportunity tracking for partners working with small business customers.
What’s New?
AWS has added a Segment type filter to the Opportunities and Channel tabs within Partner Analytics. With this new capability, partners can now:
🔹 View opportunities specifically for small business customers
🔹 Toggle between small business-only and all customer segments
🔹 Quickly identify and prioritize high-impact opportunities
🔹 Improve pipeline analysis with more granular segmentation
This update makes it easier for partners to focus on the segments that matter most to their growth strategy.
Why This Matters for Partners
Small businesses represent a fast-growing and highly dynamic customer segment on AWS. With this new filter, partners gain:
✅ Better visibility into small business opportunities
✅ Improved sales and go-to-market planning
✅ Clearer insights to support targeted engagement
✅ Data-backed decisions to accelerate deal momentum
By simplifying how partners access segment-level insights, AWS is enabling more efficient pipeline management and stronger customer outcomes.
Conclusion
The new Segment type filter in Partner Analytics is another example of AWS’s ongoing investment in partner success. By enhancing visibility into small business opportunities, AWS is empowering partners to identify, prioritize, and act on the right opportunities—faster and smarter.
This update helps partners turn insights into action and unlock new growth potential within the small business segment.
✨ Smarter insights. Better focus. Faster growth.
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