Accelerating AWS Partner Success: Driving Customer Value in 2025
AWS continues to empower its partners with new initiatives to drive customer value and accelerate growth. With the evolving cloud landscape, staying aligned with AWS programs ensures partners can maximize business opportunities and innovate faster.
Key Initiatives:
- Expanded Co-Sell Opportunities: AWS has extended the ISV Accelerate program to more partners, enabling startups and independent software vendors to collaborate closely with AWS sales teams.
- Enhanced Partner Collaboration: New tools in AWS Partner Central allow partners to plan co-sell strategies upfront and collaborate efficiently on multi-partner deals.
- Leveraging AI for Customer Insights: AWS introduced AI-driven solutions to help partners identify customer needs, match the right offerings, and accelerate solution delivery.
Recent Highlights:
- AWS re:Invent 2024 Announcements: Focus on AI, analytics, and customer experience for partners to co-innovate with customers.
- AWS Partner Programs Updates: New benefits for SaaS, Public Sector, and Healthcare-focused partners to drive faster adoption and measurable impact.
Upcoming Events:
- AWS re:Invent 2025 (Dec 1–5, Las Vegas): Keynotes, technical sessions, and hands-on labs for partners.
- Regional AWS Partner Summits: Networking, program insights, and workshops for cloud partners across APJ.
Why It Matters:
Partners who actively engage with AWS programs gain competitive advantage, co-sell opportunities, and access to resources that accelerate innovation.
At Adiantara, we help businesses navigate AWS partner programs, optimize collaboration, and unlock cloud-driven growth opportunities.
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