Amazon Bedrock Now Available for Partner Resale

🚀 Redefining the Future of Generative AI Through Partner Empowerment

Amazon Bedrock has rapidly emerged as a cornerstone of AI innovation, enabling thousands of organizations each month to build, train, and deploy transformative AI solutions across industries. Since its launch in 2023, Bedrock’s multi-model, multi-provider approach has empowered businesses to leverage diverse foundation models (FMs) from leading providers, offering unprecedented flexibility for solving complex business challenges. This multi-provider model allows enterprises to create advanced AI agents, accelerate digital transformation, and drive large-scale innovation—all with enterprise-grade security, operational excellence, and cost efficiency.

With its scalable and fully managed service, Amazon Bedrock eliminates the technical overhead of managing foundation models in-house, giving businesses the freedom to focus on innovation rather than infrastructure. From natural language processing to image generation and advanced AI-driven decision-making, Bedrock provides a comprehensive platform for organizations looking to harness the transformative potential of generative AI.

🤝 Now Available for AWS Partner Resale

Today, we are thrilled to announce that Amazon Bedrock is now part of the AWS Authorized Services List and available for resale by AWS Channel Partners, including those in the AWS Solution Provider and AWS Distribution programs. This milestone represents a significant opportunity for partners to expand their AI offerings and empower their customers with cutting-edge generative AI capabilities.

By integrating Bedrock into their service portfolios, AWS Partners can provide customers with a unified, production-ready AI platform that supports multiple foundation models from the world’s leading AI companies—including AI21, Anthropic, Cohere, DeepSeek, Luma AI, Meta, Mistral, OpenAI, Stability AI, TwelveLabs*, and Amazon (Nova and Amazon Titan). This broad selection ensures partners can address a wide array of customer needs while maintaining flexibility, choice, and scale.

Reselling Amazon Bedrock allows partners to deliver turnkey AI solutions while leveraging AWS’s trusted ecosystem. With Bedrock’s fully managed infrastructure, partners can focus on high-value activities like solution design, customer success, and innovation, rather than administrative tasks such as provisioning, scaling, or model maintenance.

💡 Accelerating Customer Innovation with Amazon Bedrock

Organizations around the world are already realizing the benefits of Amazon Bedrock. A prime example is Cisco, which leverages Bedrock to power features that require broad regional availability, ultra-low latency, and highly scalable infrastructure—all without the burden of significant upfront investment.

With Bedrock, Cisco has access to multiple foundation models through a single platform, enabling rapid deployment of AI applications across global operations. This approach allows them to achieve efficiency, scalability, and cost-effectiveness while maintaining high standards of security and governance. Cisco’s success underscores the value of Bedrock in enabling enterprises to adopt AI responsibly and accelerate innovation at scale.

The platform also supports diverse use cases—from automating customer service and enhancing internal workflows to creating AI-driven insights for strategic decision-making. Businesses can leverage Bedrock to experiment, iterate, and deploy AI solutions faster than ever, giving them a competitive edge in today’s rapidly evolving digital landscape.

🔐 Empowering Partners with Secure, Scalable AI Solutions

Amazon Bedrock delivers secure access to foundation models from top AI providers, all through a fully managed AWS service. Partners now have a streamlined path to integrate generative AI capabilities directly into their managed services and customer solutions. By joining the resale program, partners maintain their position as trusted advisors while helping customers navigate AI adoption safely and effectively.

This integration simplifies procurement, billing, and delivery, enabling partners to focus on innovation, customer outcomes, and differentiation. AWS Partners can now deliver enterprise-ready AI solutions with built-in security, privacy protections, and responsible AI controls—helping customers accelerate adoption confidently.

Moreover, Bedrock ensures compliance with industry-leading standards for data privacy and operational reliability. This allows partners to design AI solutions that meet regulatory requirements, reduce risk, and instill trust among customers while scaling AI capabilities across diverse environments.

💬 Partner Voices: Driving AI Transformation Together

“As an early adopter of Amazon Bedrock, we’ve helped customers successfully implement generative AI solutions that deliver real gains in efficiency and innovation,” said Steve Mills, Chief Operating Officer at DoiT International. “We’re excited to continue expanding our support for these use cases—combining deep implementation expertise with ongoing optimization services to ensure customers achieve lasting value and measurable ROI from their AI investments.”

DoiT International’s experience highlights the growing enthusiasm among partners leveraging Bedrock to transform customer operations. By reselling Amazon Bedrock, partners can deliver AI-driven experiences that drive tangible business outcomes, such as operational efficiency, personalized customer engagement, and innovative product development.

The opportunity to integrate Bedrock into partner offerings extends beyond technical enablement. It represents a new way for partners to strengthen customer relationships, enhance consulting engagements, and build innovative AI practices that create measurable value for clients.

🚀 Unlocking New Opportunities for the AI Ecosystem

With Amazon Bedrock now available for partner resale, AWS Channel Partners are positioned to play a pivotal role in shaping the future of generative AI. By combining the platform’s multi-model flexibility, fully managed infrastructure, and enterprise-grade security with their domain expertise, partners can create differentiated AI solutions that meet the unique needs of customers across industries.

Whether it’s enhancing operational workflows, automating content generation, or delivering intelligent customer experiences, partners can leverage Bedrock to empower their clients with next-generation AI technologies. This integration further reinforces AWS’s commitment to fostering innovation, supporting partner growth, and enabling customers to adopt AI responsibly and at scale.

Amazon Bedrock’s partner resale program marks a new chapter in generative AI adoption, empowering both partners and customers to innovate with confidence, speed, and security. Together, AWS and its partners are driving a future where AI is more accessible, scalable, and impactful than ever before.

At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the AWS Cloud ecosystem.