Announcing an Improved Self-Guided Experience for AWS Partner Central
Introduction
Navigating a partner portal should be as seamless and intuitive as the technology partnerships it supports. AWS understands this—and is delivering a significant update to make partner onboarding, enablement, and growth easier than ever.
Today, we’re excited to announce the improved self-guided experience in AWS Partner Central—designed to empower partners to explore, learn, and take action at their own pace, with greater clarity and fewer barriers.
Whether you’re a new partner just getting started or a seasoned AWS collaborator scaling your go-to-market motion, this enhanced experience ensures you’re better equipped for success from day one.
What’s New in the Self-Guided Experience?
The improved self-guided experience introduces a redesigned, user-friendly interface that personalizes the AWS Partner Central journey for every partner. Here’s what’s been enhanced:
🧭 Guided Workflows Based on Partner Type and Goals
Partners are now led through tailored workflows depending on their profile—ISV, services partner, reseller, etc.—with clear steps for onboarding, validations, and co-selling.
📌 Goal-Based Navigation
The new experience focuses on what partners want to achieve, not just what they need to complete. Want to launch a solution? Start co-selling? Earn a competency? The portal now guides you based on outcomes.
🎓 Self-Service Resources at Your Fingertips
In-line help, walkthroughs, FAQs, and documentation are embedded throughout the journey. You no longer need to leave the platform to find guidance—it’s all right there.
📊 Progress Tracking and Notifications
Partners can now track their status and milestones across onboarding, APN programs, and validations—making it easier to stay on top of requirements and next steps.
🔄 Streamlined Task Completion
From registering opportunities to publishing solutions on AWS Marketplace, common tasks are now simpler, faster, and better integrated into the Partner Central experience.
Why This Matters
A smoother partner experience directly impacts partner success. With fewer bottlenecks and more guidance, AWS partners can now:
- Reduce onboarding time and administrative overhead
- Improve visibility into their AWS partnership journey
- Take action faster and with greater confidence
- Drive more value from APN programs and co-sell opportunities
This update reflects AWS’s continued commitment to being the easiest and most effective hyperscaler to partner with.
How to Access the New Experience
The updated experience is now live in AWS Partner Central. Simply log in and you’ll see the redesigned interface and improved workflows. If you’re a new partner, the experience will guide you from your very first step.
👉 Visit: https://partnercentral.awspartner.com
Conclusion
The improved self-guided experience is more than just a UX update—it’s a strategic enabler for partner growth. By making AWS Partner Central more intuitive, personalized, and action-oriented, AWS is empowering partners to innovate, collaborate, and grow faster.
If you’re an AWS partner looking to unlock the full value of your partnership, now is the perfect time to log in and explore the new journey. Your next milestone is just a few clicks away.
At Adiantara, clear communication is our priority. Whether it’s about our services, your cloud projects, or any support you need, we’re just a message away—always here to help you succeed.
