AWS Marketplace – A Growth Engine for ISVs Ready to Scale with Co-Sell Power
In today’s competitive cloud landscape, Independent Software Vendors (ISVs) face an exciting, yet complex challenge — not just building great products, but getting them into the hands of the right customers at the right time. That’s where AWS Marketplace comes in — not just as a listing portal, but as a true growth engine.
AWS is now offering ISV alliance leads a golden opportunity to level up — through a dedicated event focused on co-sell success with AWS Partner Network (APN) and scaling impact via AWS Marketplace.
🧩 Why This Event is a Must-Attend for ISV Alliance Leads
If your solution is already listed on AWS Marketplace, you’ve taken the first step. But many ISVs stop there — unaware of the vast ecosystem that lies ahead.
This event is specially designed for:
- ISVs who are already listed on AWS Marketplace
- Alliance leaders and GTM heads looking to drive co-sell motion with AWS field teams
- Teams aiming to scale revenue, boost brand trust, and accelerate customer acquisition
At this event, AWS brings together industry experts, top-performing partners, and strategic alliance leads to share exactly what it takes to go from “just listed” to “top co-sell partner.”
🔍 What You’ll Learn
Here’s what makes this event unmissable:
1. Co-Selling with AWS – The Real Deal
Understand how to:
- Work with AWS account managers
- Integrate your sales strategy with AWS sellers
- Get co-sell-approved opportunities and unlock AWS-led deals
2. Marketplace Monetization Tactics
Learn how to:
- Optimize your product listing with keywords and categories
- Enable Private Offers to speed up procurement
- Use SaaS Contracts to simplify customer onboarding
3. Insights from the Experts
- Real stories from ISVs who scaled through AWS co-sell
- Frameworks for aligning product + partnership goals
- Tools available for ISV alliance leads through APN
4. Networking & Ecosystem Access
This is not just about learning — it’s about connecting:
- Meet AWS Partner Development Managers (PDMs)
- Engage with other alliance leads who are on a similar journey
- Discover collaboration and co-marketing opportunities
🚀 AWS Marketplace: More Than a Listing
Many ISVs underestimate the true power of AWS Marketplace. Beyond visibility, it offers:
- Faster deal cycles through simplified procurement
- Access to enterprise buyers already embedded in AWS environments
- Built-in trust as an AWS-validated partner
But here’s the truth: Marketplace success doesn’t happen passively. It needs active co-sell motion, GTM alignment, and internal readiness.
And this event? It’s where you’ll learn how to build all of that — step by step.
💬 Final Thoughts
As an ISV, if you’re serious about scaling through AWS, co-sell isn’t optional — it’s essential. This event is your gateway to understanding what works, what doesn’t, and how to turn your Marketplace presence into a revenue-generating engine.
🔹 At Adiantara, we specialize in helping ISVs like you strengthen your AWS alliance journey — from Marketplace onboarding to full-fledged co-sell motion. Whether you’re just starting or looking to scale, we’re here to support your growth.
