AWS Marketplace Expands Self-Service Listing Experience for AMI Products with Cloud Formation Templates
Introduction
AWS continues to enhance the partner experience by simplifying how software vendors bring products to market. In a significant update, AWS Marketplace has expanded its self-service listing capabilities to now support Amazon Machine Image (AMI) products with AWS Cloud Formation templates. This new capability empowers Independent Software Vendors (ISVs) and partners to launch and manage their listings faster, with more flexibility, automation, and control—streamlining the time from product development to customer availability.
What’s New?
Previously, listing AMI-based products with associated CloudFormation templates required manual coordination with AWS Marketplace operations. Now, ISVs can upload, configure, and manage AMI products that include CloudFormation templates entirely through the self-service listing interface in the AWS Marketplace Management Portal (AMMP). This improvement unlocks several key benefits:
1. Faster Time to Market
Vendors can now publish or update products in hours instead of days or weeks. With self-service, you no longer need to wait for manual approvals or back-and-forth interactions with support teams to publish infrastructure-as-code-enabled AMI solutions.
2. Streamlined Template Deployment for Customers
Buyers get a better deployment experience. Using CloudFormation, customers can deploy complex stacks—including networking, security groups, and application configuration—with a single click. This reduces setup time and increases adoption.
3. Greater Listing Flexibility
The updated process allows ISVs to:
- Attach validated CloudFormation templates to AMI products
- Specify parameters and deployment instructions
- Version and update listings without support intervention
- Enable trial options and free-tier offerings
This flexibility is ideal for software that requires multi-component deployment or pre-configured infrastructure.
4. Integration with CI/CD Pipelines
The self-service capability enables integration with DevOps workflows. Vendors can now automate the product listing process as part of their CI/CD pipelines, ensuring continuous updates to the Marketplace offering as software evolves.
5. Improved Visibility and Governance
The AWS Marketplace Management Portal provides built-in validation tools, deployment testing capabilities, and enhanced reporting—helping vendors maintain listing quality and compliance.
Why This Matters for ISVs and Buyers
For ISVs, this update means more agility, lower operational overhead, and faster customer reach. For customers, it translates to a smoother deployment experience and faster time-to-value. It also aligns with a broader shift toward infrastructure-as-code and automated, repeatable deployments—critical for enterprises operating at scale in the cloud.
This update is especially valuable for solutions in security, data analytics, DevOps, and networking, where precise infrastructure setup is essential.
Conclusion
The expansion of the self-service listing experience to support AMI products with AWS CloudFormation templates marks another milestone in AWS Marketplace’s mission to empower partners and simplify software delivery. Whether you’re launching a new product or updating an existing solution, this feature provides the speed, control, and automation you need to stay competitive. ISVs can now innovate faster, reduce time to market, and provide buyers with a seamless, one-click deployment experience—all within the trusted AWS Marketplace ecosystem.
Start using the new self-service AMI listing experience today and take full advantage of the power of CloudFormation in Marketplace distribution.
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