AWS Marketplace Now Provides an Enhanced Selling Authorization Experience for ISVs
Introduction
For Independent Software Vendors (ISVs), getting listed on AWS Marketplace is a powerful way to accelerate sales, expand customer reach, and tap into the global AWS ecosystem. But let’s face it—the selling authorization process has often been complex, especially for first-time Marketplace sellers.
That’s why AWS has introduced a new and improved selling authorization experience—purpose-built to make onboarding simpler, faster, and more transparent for ISVs. Whether you’re a startup or an established software provider, this update helps you go to market with confidence.
What’s New in the Selling Authorization Process?
The enhanced experience provides a streamlined, step-by-step workflow that removes ambiguity and improves efficiency. From the moment you initiate the process in AWS Partner Central, you’ll notice clearer instructions, helpful prompts, and better visibility into your progress.
ISVs can now easily understand requirements around:
- Account readiness
- Legal and tax verifications
- Business validation
- Program eligibility (e.g., CPPO, SaaS Factory support)
You no longer have to guess which steps are needed or worry about delays from missing documents. The guided workflow ensures all prerequisites are covered—helping your team move smoothly from intent to active listing.
This update is especially useful for fast-moving ISVs looking to publish quickly, collaborate on private offers, or participate in co-selling with AWS sellers through the AWS Marketplace Channel Programs.
Why It Matters for ISVs
A simplified authorization process means less time spent on backend setup—and more time focused on customer acquisition, product differentiation, and revenue growth.
It also improves your internal alignment. Sales, legal, finance, and alliance teams can now work from a unified dashboard, reducing miscommunication and bottlenecks. Plus, the faster you complete your authorization, the sooner you can start offering flexible pricing, custom contract terms, and private offers directly to customers.
With this improvement, AWS continues to demonstrate its commitment to helping software companies succeed—by making Marketplace onboarding a frictionless part of the ISV journey.
Conclusion
The newly enhanced selling authorization experience in AWS Marketplace marks a meaningful step forward for software providers of all sizes. By simplifying how ISVs prepare to list and sell on Marketplace, AWS is empowering partners to go live faster, scale smarter, and deliver more value to customers around the world.
At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the Google Cloud ecosystem.
