AWS Marketplace Private Offer Promotion Program Launches on the AWS Partner Funding Portal
AWS Marketplace continues to expand its support for Independent Software Vendors (ISVs) by introducing new programs that drive sales growth and customer adoption. The latest update: the AWS Marketplace Private Offer Promotion Program (MPOPP) is now live on the AWS Partner Funding Portal (PFP).
What’s New?
The MPOPP now features a two-tier structure, designed to give ISVs more flexibility in accelerating sales through AWS Marketplace. By offering streamlined customer incentives, ISVs can reduce deal friction, encourage faster purchasing decisions, and strengthen customer relationships.
Why It Matters for ISVs
- Simplified Incentives: Make it easier for customers to buy by leveraging promotional funding directly within private offers.
- Faster Time to Close: Reduce negotiation hurdles and accelerate deal cycles with tailored incentives.
- Scalable Growth: Align promotions with strategic accounts and opportunities to expand your Marketplace footprint.
How It Works
Through the AWS Partner Funding Portal, ISVs can now seamlessly manage MPOPP incentives alongside other funding programs, giving sales teams a unified experience for deal execution and tracking. The two-tier model ensures ISVs of all sizes can access benefits that fit their go-to-market strategy.
Driving the Future of Marketplace Sales
As AWS Marketplace continues to grow as a primary channel for software sales, programs like MPOPP give ISVs the tools they need to compete, differentiate, and scale faster. With direct access to streamlined funding mechanisms, ISVs can unlock new opportunities to drive revenue and deepen their AWS partnership.
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