Overview

As organizations continue their cloud transformation journey, software procurement must evolve to deliver speed, transparency, and flexibility. AWS Marketplace enables customers to discover, purchase, and deploy third-party solutions with ease — and Private Offers play a central role in meeting enterprise purchasing requirements.

The AWS Marketplace Private Offers Operations Webinar Series provides a deep dive into how sellers, ISVs, and channel partners can streamline deal execution using Private Offers, Channel Partner Private Offers (CPPO), and Marketplace operations best practices.

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Understanding Private Offers in AWS Marketplace

AWS Marketplace Private Offers allow sellers to create custom pricing, terms, and contract structures tailored to specific customer needs. This helps organizations:

• Align commercial terms to internal budgeting cycles
• Accelerate procurement approval
• Consolidate billing through the customer’s AWS account
• Reduce administrative overhead for both buyers and sellers

The webinar series highlights real-world workflows, automation options, and proven mechanisms to operationalize private offer creation at scale.

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Key Focus Areas Covered in the Webinar

1. Private Offers Workflow and Core Concepts

The series outlines how sellers can configure private offers using the Marketplace Management Portal, including:

• Offer creation
• Custom pricing models
• Contract durations
• License and entitlement mapping
• Customer review and purchase flows

Participants gain a step-by-step understanding of the complete private offer lifecycle.

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2. Channel Partner Private Offers (CPPO)

A major segment of the webinar focuses on CPPO, which enables authorized channel partners to create private offers on behalf of ISVs.

This model helps sellers and customers:

• Expand reach through partner-led selling
• Deliver bundled solutions with value-added services
• Support multi-year commercial flexibility
• Accelerate enterprise deal cycles

The webinar highlights best practices for CPPO authorization, configuration, and operational governance.

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3. Operational Best Practices

To manage Private Offers at scale, the session provides actionable guidance:

• Using standardized templates for pricing and legal terms
• Implementing structured approval workflows
• Improving coordination between sales, legal, and operations teams
• Maintaining real-time visibility using Marketplace reporting tools
• Reducing errors through entitlement automation and version control

These best practices help organizations improve efficiency and shorten time-to-deal.

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4. Marketplace Insights for GTM and Revenue Leaders

The series also highlights how Private Offers support broader go-to-market strategy:

• Co-sell alignment with AWS field teams
• Consistent revenue forecasting
• Marketplace-led customer expansion
• Flexible commercial models to reduce procurement friction

For ISVs and partners, Private Offers are becoming a foundational mechanism for enterprise-scale cloud sales.

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Benefits of Modernizing Procurement with Private Offers

For Customers

• Faster procurement approval
• Clear and predictable pricing
• Consolidated billing & governance through AWS

For ISVs

• Higher win rates in enterprise accounts
• Faster deal execution
• Improved contractual alignment

For Channel Partners

• Ability to create offers, bundle services, and drive joint value
• Stronger co-sell alignment with AWS and ISVs

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Conclusion

The AWS Marketplace Private Offers Operations Webinar Series provides actionable, operational guidance to help organizations adopt and scale Private Offers and CPPO. As cloud procurement continues to shift toward flexible, digital-first purchasing models, Private Offers empower sellers, partners, and customers to accelerate their cloud journeys with confidence.

Organizations looking to increase efficiency, improve deal velocity, or expand their go-to-market strategy can leverage Private Offers as a strategic capability within AWS Marketplace.