AWS Partner Central Now Provides API for Selling with AWS
Introduction
In today’s competitive cloud landscape, speed, integration, and visibility are critical for successful partnerships. AWS continues to raise the bar by making it easier for partners to scale their co-selling efforts. With the release of the AWS Partner Central API for Selling with AWS, partners can now programmatically access co-sell functionality, automate workflows, and accelerate their go-to-market initiatives directly from their own systems.
This new API-driven capability transforms how partners engage with AWS and customers—creating a more seamless, integrated, and data-driven co-sell experience.
What is the “Selling with AWS” API?
The Selling with AWS API is a set of programmatic interfaces designed to help partners:
- Create and manage co-sell opportunities
- Submit leads to AWS
- Track opportunity status and pipeline progress
- Receive updates and notifications automatically
- Integrate AWS co-sell data into CRM systems like Salesforce, HubSpot, or Dynamics 365
By using these APIs, partners no longer have to rely solely on the AWS Partner Central UI. Instead, they can embed AWS co-sell capabilities directly into their own sales platforms—saving time, reducing manual effort, and enhancing team productivity.
Key Benefits for Partners
Here’s what partners can unlock with the Selling with AWS API:
🔁 Automate Co-Sell Workflows
No more redundant data entry. Partners can push and pull co-sell opportunity data directly from their CRM.
📈 Accelerate Sales Cycles
Real-time updates keep your sales and alliance teams aligned with AWS teams—reducing lag in communications and increasing responsiveness.
📊 Improved Forecasting & Reporting
Integrate AWS opportunity data into your dashboards and analytics tools for deeper pipeline insights and performance metrics.
🤝 Enhanced Collaboration
Share opportunity information, attach supporting documents, and align account teams without switching platforms.
🔐 Enterprise-Ready Security
Built with security in mind, the API follows AWS best practices for authentication, access control, and data privacy.
Use Case: From Partner CRM to AWS Co-Sell in Seconds
Imagine a sales rep identifies a new enterprise opportunity that aligns with AWS solutions. Instead of logging into Partner Central and manually entering the data:
- The rep creates the opportunity in Salesforce.
- Through the API, the data is automatically pushed to AWS Partner Central.
- AWS co-sell managers are notified and can engage in real time.
- Status updates flow back to the partner’s CRM as the deal progresses.
This bi-directional sync creates a smoother, faster, and more collaborative selling motion.
Getting Started
To start using the Selling with AWS API:
- Go to AWS Partner Central
- Navigate to the API Documentation section under the Selling with AWS menu
- Review the API specs, authentication requirements, and integration guidelines
- Work with your development or sales operations team to integrate it into your CRM or sales platform
Note: Access to the API requires appropriate permissions and AWS partner tier eligibility.
Conclusion
The Selling with AWS API marks a major step forward in partner enablement. By enabling seamless integration between partner systems and AWS co-sell workflows, it empowers partners to move faster, collaborate better, and win more.
If you’re an AWS partner looking to optimize your co-sell motion, now is the time to embrace automation and integration. The Selling with AWS API is your key to unlocking scalable, high-velocity sales collaboration with the world’s leading cloud provider.
At Adiantara, clear communication is our priority. Whether it’s about our services, your cloud projects, or any support you need, we’re just a message away—always here to help you succeed.
