AWS

Introduction As cloud adoption becomes foundational to business strategy, partnerships with cloud providers like AWS are no longer optional—they are mission-critical. For CxOs, cloud partnerships represent both a powerful growth lever and a complex ecosystem to navigate. From multiple partner programs and incentives to technical certifications and co-selling motions, the AWS partner landscape can feel…

Introduction Understanding your customer segments is key to driving focused growth—especially in the small business space. To help AWS Partners gain deeper insights and make data-driven decisions, AWS has launched a new “Segment type” filter in the Partner Analytics Dashboard. This enhancement is designed to improve visibility, prioritization, and opportunity tracking for partners working with…

A Snowflake Partner Perspective Introduction In today’s data-driven world, cloud collaboration plays a key role in business growth. For Snowflake partners, working closely within the cloud ecosystem helps unlock new revenue opportunities, deliver better customer outcomes, and strengthen market presence. Why Cloud Collaboration Matters Customers look for complete data solutions, not standalone tools. By collaborating…

Introduction As AWS continues to accelerate innovation and partner-led growth, 2026 marks an important milestone for the AWS Partner Network. To help partners scale faster, close deals more efficiently, and deliver even greater customer value, AWS has announced strategic updates to its Channel Partner Programs and Managed Services Provider (MSP) Program. These enhancements are designed…

Introduction: Why AWS Partnerships Matter More Than Ever In today’s cloud-first economy, growth isn’t just about technology—it’s about the ecosystem you choose to build with. For CxOs, technology leaders, and fast-scaling startups, AWS partnerships have become a strategic lever to break into new markets, accelerate digital modernization, and unlock innovative business models.But the path to…

Overview As organizations continue their cloud transformation journey, software procurement must evolve to deliver speed, transparency, and flexibility. AWS Marketplace enables customers to discover, purchase, and deploy third-party solutions with ease — and Private Offers play a central role in meeting enterprise purchasing requirements. The AWS Marketplace Private Offers Operations Webinar Series provides a deep…

🚀 Introduction: The New Era of Partner-Led Cloud Selling As cloud adoption accelerates, customers want flexible procurement, personalized pricing, and trusted delivery partners.To meet this rising demand, AWS Marketplace introduced a powerful model:Channel Partner Private Offers (CPPO) — enabling partners to resell ISV software through AWS Marketplace with custom terms and pricing. The latest AWS…

🌟 Introduction As enterprises continue to accelerate their digital transformation, cloud adoption has become the backbone of modern IT strategies. While the cloud unlocks agility, scalability, and innovation, it also introduces new and evolving security risks. Traditional security models—built for static, on-premises environments—are no longer sufficient in today’s dynamic cloud ecosystems. To truly secure the…

Managing agreement notifications efficiently is critical for AWS Marketplace sellers and channel partners, especially as businesses scale. Manual tracking of agreement creation, updates, renewals, and expirations can quickly become complex and error-prone. In this post, we explore how Amazon EventBridge can be used to enhance AWS Marketplace agreement notifications by enabling event-driven automation. With EventBridge,…

Introduction The strength of the AWS Partner Network lies in its ability to connect customers with trusted experts who can accelerate innovation and deliver real business value. In November, AWS proudly recognized 288 Partners that achieved new or renewed designations across the AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service…