AWS

Introduction Scalability is no longer a luxury—it’s a necessity in today’s fast-paced, innovation-driven business landscape. Whether you’re a digital-native startup or an enterprise undergoing transformation, scaling efficiently and sustainably determines how well you compete and grow. At the center of this evolution are cloud partnerships, which serve as powerful enablers of speed, agility, and market…

💡 Introduction: From Cloud Projects to Scalable ProfitsCloud adoption is growing fast—but success for IT service firms lies in more than delivering Azure projects. The real value comes from building scalable, repeatable offerings that generate predictable revenue. With the right strategy, Microsoft Azure becomes more than a platform—it becomes your growth engine. 🔹 1. Productize…

AWS has just opened the doors wider for Independent Software Vendors (ISVs) — and the implications for cloud partnerships and Marketplace visibility are big. As of May 2025, AWS Marketplace now supports SaaS products regardless of where they are deployed — whether it’s on AWS, other cloud platforms, or even on-premises. This change gives ISVs…

In the era of cloud ecosystems, software companies are no longer scaling alone. They’re co-building, co-selling, and co-innovating — and the biggest enabler in this journey is strategic cloud collaboration. For Independent Software Vendors (ISVs), partnering with a hyperscaler like Amazon Web Services (AWS) can turn your product into a growth engine. So how do…

Introduction With the rapid rise of containerized workloads and the demand for scalable, secure infrastructure, Amazon Elastic Kubernetes Service (EKS) has become a foundational platform for cloud-native enterprises. However, operating Kubernetes at scale on AWS requires more than basic knowledge—it demands architectural depth, hands-on expertise, and an understanding of advanced AWS-native integrations. That’s why we…

Introduction In the race to grow revenue and expand market presence, technology alone isn’t enough—strategic collaboration is key. Among cloud providers, Amazon Web Services (AWS) offers one of the most powerful platforms for joint innovation, co-selling, and market acceleration. Through the AWS Partner Network (APN), businesses can unlock new revenue streams, shorten sales cycles, and…

As the cloud ecosystem becomes more competitive, Independent Software Vendors (ISVs) are actively seeking smarter ways to grow — not just through great products, but through strategic partnerships. For ISVs already listed on AWS Marketplace, the next big opportunity lies in unlocking the power of co-sell with AWS. The AWS Marketplace – Growth Engine event…

As cloud adoption accelerates across industries, Independent Software Vendors (ISVs) are increasingly relying on strong alliances with cloud hyperscalers to scale faster and reach global customers. Among all platforms, Amazon Web Services (AWS) stands out not just as a technology provider, but as a growth partner — offering ISVs a structured path to market through…

Introduction In today’s digital-first economy, businesses must scale quickly to meet evolving customer demands and stay competitive. Cloud computing, with its flexibility and cost-efficiency, is a key enabler of that growth—and among cloud providers, Amazon Web Services (AWS) stands out as a leader. But it’s not just AWS’s technology that drives business scalability; it’s also…

Introduction At the intersection of cloud technology and commercial scale lies a team transforming how the world buys and sells software—the AWS Marketplace Growth Engine in San Francisco. San Francisco is known for its startup energy and tech-forward mindset, making it the perfect home for a team that drives bold go-to-market innovation. Here, Marketplace experts…