AWS

Introduction In today’s fast-paced digital economy, success is no longer a solo journey—it’s a collaborative mission. Businesses thrive when they co-innovate, co-sell, and co-deliver value to shared customers. Recognizing this, Microsoft has introduced Partner Connections (Preview)—a new capability designed to simplify and scale multi-partner collaborations across the Microsoft commercial ecosystem. This blog dives into how…

IntroductionIn today’s fast-paced cloud ecosystem, AWS Partners play a crucial role in delivering innovative solutions and services to customers. However, navigating partner resources, accessing technical documentation, and staying up-to-date with AWS programs can be time-consuming. Enter the AWS Partner Assistant — a powerful, generative AI-powered virtual assistant designed to empower AWS Partners with faster, smarter,…

In today’s fast-evolving cloud economy, partnerships are no longer optional—they’re strategic growth levers. AWS’s latest partner announcements for 2025 underscore just that, showcasing how collaborations are driving innovation, reach, and revenue across industries. 🚀 What’s New from AWS? AWS continues to invest in partner-first initiatives: These initiatives open the door for partners to scale their…

May 2025 brings 19 key enablement opportunities for AWS partners across the APJ region! This month, AWS is empowering partners with powerful events to drive partner growth, enhance AWS knowledge, and ensure customer success. This is your opportunity to level up! 🌏 1. In-Person BOX Partner Matchmaking Events – Network, Collaborate, and Grow Join the…

Introduction In a major move to empower its partner ecosystem, Amazon Web Services (AWS) has unveiled over 60 new Signature Benefits for AWS Specialization Partners. These benefits are designed to deepen collaboration, accelerate innovation, and boost the success of partners who have demonstrated deep expertise and proven customer success in specific industries, workloads, and solution…

Introduction As the demand for machine learning (ML) continues to surge across industries, AWS Marketplace is stepping up to provide a smoother, smarter, and more strategic experience for sellers of ML solutions. AWS recently introduced a suite of enhancements tailored specifically for ML product providers, aiming to simplify listing processes, improve product discoverability, and accelerate…

Introduction In today’s global digital economy, software procurement must not only be fast and scalable—but also compliant. As enterprises expand across borders, keeping pace with regional tax regulations is a critical challenge, particularly for software vendors and buyers navigating international cloud marketplaces. Recognizing this, AWS Marketplace—a leading digital catalog for buying and selling software that…

Introduction The cloud-native revolution is in full swing, and containers are at the heart of it. As organizations race to modernize their applications and infrastructure, they’re increasingly turning to containerized solutions for speed, scalability, and agility. In response to this surging demand, AWS Marketplace has rolled out an exciting new fulfillment experience for container products—a…

Cloud collaborations have become a powerful revenue driver for businesses worldwide, especially for AWS Partners. By leveraging AWS’s vast ecosystem, partners can unlock new revenue streams, accelerate market expansion, and deliver value-driven solutions to customers. However, maximizing revenue through cloud partnerships requires a strategic approach. Why Cloud Collaborations Matter for Revenue Growth AWS partnerships offer…

Introduction In a world where agility is the new currency, scalability is no longer optional—it’s mission-critical. Enterprises are no longer asking if they should scale, but how fast and how smartly they can do it. That’s where cloud partnerships, particularly with Amazon Web Services (AWS), are rewriting the rules of business growth. For CxOs, CIOs,…