AWS

Introduction For today’s CxOs, cloud is more than a technology platform—it’s a revenue enabler. The decisions leaders make about cloud strategy and vendor partnerships directly impact business growth, customer experience, and long-term competitiveness. Among cloud providers, AWS Cloud stands out as a partner that not only delivers innovation at scale but also helps organizations unlock…

Introduction Cloud adoption is no longer just a technology decision—it’s a business strategy. Organizations today are looking for cloud partners that not only deliver secure, scalable infrastructure but also empower them to innovate, optimize costs, and unlock new revenue opportunities. Choosing the right cloud vendor partnership can make all the difference in how businesses accelerate…

The cloud ecosystem is evolving faster than ever, and AWS continues to lead the way with innovative technologies, strategic partnerships, and programs that empower businesses to maximize value. Partners play a key role in this evolution, enabling faster innovation, scalable solutions, and enhanced customer outcomes. Key Industry Trends (2025) 1️⃣ Generative AI & Foundation ModelsAWS…

Introduction In today’s cloud-first world, standing out as an AWS Partner means more than just having technical capabilities—it’s about showcasing your proven expertise in specific customer solution areas. To help partners highlight their strengths more clearly, AWS is introducing enhanced Specialization Badges with new categories. These updated badges make it easier for customers to identify…

Introduction Small and medium-sized businesses (SMBs) are the backbone of innovation across Asia Pacific and Japan (APJ), but standing out in a competitive digital marketplace isn’t easy. Lead generation—finding and nurturing the right prospects—is one of the most pressing challenges SMBs face today. To help address this, the Think Big for Small Business (TBSB) program…

In today’s cloud-first world, partnerships are the key to unlocking new revenue streams and delivering enhanced customer value. AWS continues to empower partners with programs and initiatives designed to accelerate growth, streamline co-selling, and expand market reach. 1️⃣ Expanded Co-Sell OpportunitiesAWS has opened its SaaS co-sell benefits to all ISV Accelerate Partners, including eligible startups…

AWS continues to empower its partners with new initiatives to drive customer value and accelerate growth. With the evolving cloud landscape, staying aligned with AWS programs ensures partners can maximize business opportunities and innovate faster. Key Initiatives: Recent Highlights: Upcoming Events: Why It Matters:Partners who actively engage with AWS programs gain competitive advantage, co-sell opportunities,…

Introduction Partners now have an even easier way to accelerate customer adoption and drive sales through AWS Marketplace. With the launch of the AWS Marketplace Private Offer Promotion Program on the AWS Partner Funding Portal, AWS Partners can seamlessly access funding support to create compelling private offers that deliver greater value to customers while boosting…

🌟 Introduction In today’s fast-moving digital world, speed and reliability are everything. That’s where DevOps comes in—streamlining the way teams build, test, and deliver software. To help partners sharpen their expertise, AWS is bringing you the PartnerCast Series: Tech Talks – DevOps Focus, a bi-weekly learning experience packed with insights, demos, and real-world strategies. 🎯…

Introduction Looking to start your cloud career or strengthen foundational AWS knowledge across your organization?The AWS Certified Cloud Practitioner exam is your first step—and this August, AWS is offering an EMEA-friendly session designed to make certification more accessible for professionals across Europe, the Middle East, and Africa. This globally recognized entry-level certification is ideal for…