AWS

Introduction As AWS continues to accelerate innovation and partner-led growth, 2026 marks an important milestone for the AWS Partner Network. To help partners scale faster, close deals more efficiently, and deliver even greater customer value, AWS has announced strategic updates to its Channel Partner Programs and Managed Services Provider (MSP) Program. These enhancements are designed…

Introduction: Why AWS Partnerships Matter More Than Ever In today’s cloud-first economy, growth isn’t just about technology—it’s about the ecosystem you choose to build with. For CxOs, technology leaders, and fast-scaling startups, AWS partnerships have become a strategic lever to break into new markets, accelerate digital modernization, and unlock innovative business models.But the path to…

Overview As organizations continue their cloud transformation journey, software procurement must evolve to deliver speed, transparency, and flexibility. AWS Marketplace enables customers to discover, purchase, and deploy third-party solutions with ease — and Private Offers play a central role in meeting enterprise purchasing requirements. The AWS Marketplace Private Offers Operations Webinar Series provides a deep…

🚀 Introduction: The New Era of Partner-Led Cloud Selling As cloud adoption accelerates, customers want flexible procurement, personalized pricing, and trusted delivery partners.To meet this rising demand, AWS Marketplace introduced a powerful model:Channel Partner Private Offers (CPPO) — enabling partners to resell ISV software through AWS Marketplace with custom terms and pricing. The latest AWS…

🌟 Introduction As enterprises continue to accelerate their digital transformation, cloud adoption has become the backbone of modern IT strategies. While the cloud unlocks agility, scalability, and innovation, it also introduces new and evolving security risks. Traditional security models—built for static, on-premises environments—are no longer sufficient in today’s dynamic cloud ecosystems. To truly secure the…

Managing agreement notifications efficiently is critical for AWS Marketplace sellers and channel partners, especially as businesses scale. Manual tracking of agreement creation, updates, renewals, and expirations can quickly become complex and error-prone. In this post, we explore how Amazon EventBridge can be used to enhance AWS Marketplace agreement notifications by enabling event-driven automation. With EventBridge,…

Introduction The strength of the AWS Partner Network lies in its ability to connect customers with trusted experts who can accelerate innovation and deliver real business value. In November, AWS proudly recognized 288 Partners that achieved new or renewed designations across the AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service…

Introduction Generative AI is transforming the way enterprises innovate, enabling faster insights, smarter automation, and new product capabilities. However, scaling AI development securely remains a challenge. Teams often struggle to maintain compliance, protect sensitive data, and accelerate engineering output simultaneously. AWS and Ona are addressing these challenges by providing a secure, scalable, and compliant environment…

AWS continues to evolve its cloud resilience strategy by extending resilience initiatives to include Software Partners. This move strengthens the AWS Partner Network by recognizing partner solutions that are designed to remain available, recover quickly from disruptions, and scale reliably under pressure. By validating software solutions against AWS resilience best practices, AWS helps customers confidently…

AWS continues to raise the bar for cloud resilience by enhancing the AWS Resilience Competency Program for Software Partners. These updates help customers identify partner solutions that are architected to withstand failures, recover quickly, and operate reliably at scale. This enhanced program validates partners against stricter technical, architectural, and operational best practices—making it easier for…