Evolving the Cloud Marketplace to Support Solution-Centric Procurement
Introduction
As cloud adoption accelerates, customers are no longer looking to purchase individual tools in isolation—they want complete, outcome-driven solutions that solve real business problems. Recognizing this shift, AWS Marketplace is evolving to support solution-centric procurement, enabling customers to discover, evaluate, and purchase integrated solutions more efficiently.
In this blog, AWS highlights how Partners can unlock new value through solution-centric selling and how customers benefit from simplified discovery and procurement experiences—all showcased at AWS re:Invent 2025.
The Rise of Solution-Centric Selling
Traditional product-based selling often requires customers to stitch together multiple tools, contracts, and vendors. Solution-centric selling changes this by offering pre-integrated, multi-product solutions designed around specific customer use cases.
Today, AWS Marketplace features 50+ multi-product solutions, demonstrating how Partners—including ISVs, Channel Partners, System Integrators, and Distributors—are already delivering innovation at scale.
Benefits for Customers
Solution-centric procurement helps customers:
- 🔹 Reduce complexity by purchasing integrated solutions
- 🔹 Accelerate time to value with pre-validated architectures
- 🔹 Simplify procurement through a single marketplace transaction
- 🔹 Increase confidence with solutions built and optimized on AWS
This streamlined experience enables customers to focus on outcomes rather than infrastructure assembly.
Value for AWS Partners
For Partners, solution-centric selling unlocks new growth opportunities by:
- 🚀 Showcasing differentiated expertise and industry knowledge
- 🚀 Increasing deal size through bundled offerings
- 🚀 Improving customer adoption and long-term value
- 🚀 Expanding go-to-market reach via AWS Marketplace
Partners can now position themselves as solution providers, not just product vendors.
Conclusion
The evolution of AWS Marketplace toward solution-centric procurement marks a significant step forward in how cloud solutions are bought and sold. By enabling integrated, outcome-driven offerings, AWS empowers customers to move faster while giving Partners new ways to innovate and grow.
With dozens of multi-product solutions already available—and more on the way—now is the perfect time for customers to explore and for Partners to embrace solution-centric selling as the future of cloud commerce.
At Adiantara, we empower leadership teams to confidently navig-ate the complexities of the cloud vendor landscape. We bring a powerful blend of strategic clarity, certified AWS expertise, and business-first execution—ensuring that every decision, implementation, and optimization drives measurable, long-term value. From aligning cloud strategy with organizational goals to orchestrating seamless adoption and scaling, Adiantara is your trusted partner for thriving in the AWS ecosystem.
