Operational Excellence in AWS Marketplace – Join the Ops Squad Movement
Behind every high-performing ISV in the AWS Marketplace lies a strong, efficient operations team — from sales ops and deal desk, to partner alliance leads. If your team is driving AWS Marketplace growth but often asking “How do we streamline our operations?” — then Ops Squad is where your answers begin.
🚀 What is Ops Squad?
Ops Squad is more than just an event. It’s a community built for those in the operational trenches — the sales operations managers, deal desk strategists, and partner alliance leads — who are responsible for turning cloud potential into repeatable, scalable revenue on AWS Marketplace.
This event offers a chance to:
- Learn best practices from AWS Marketplace operations experts
- Understand how to optimize Private Offers and sales workflows
- Connect with other ISVs navigating similar growth paths
- Gain insight into tools and features that simplify and accelerate success
📅 Upcoming Dates & Focus Areas:
- August 26, 2025 – Arlington, VA (Public Sector focus)
- September 9, 2025 – Seattle, WA
- October 8, 2025 – San Francisco, CA
Whether you operate in public or commercial sectors, these sessions are crafted to deliver hands-on guidance and real-world success stories to help you scale faster and smarter.
🔍 What You’ll Learn at Ops Squad
✅ Private Offers Masterclass
- Learn how to manage, optimize, and scale your Private Offers strategy
- Understand procurement workflows from a customer lens
- Discover how to price and package effectively for AWS customers
🧠 Best Practices from AWS Marketplace Operations
- Learn proven frameworks that help streamline deal execution
- Explore operational processes that reduce friction between sales & technical teams
- Decode internal alignment with AWS sales to support co-sell efforts
🔥 Fireside Chat with a Scaled Partner
Get inspired by a real-world success story from an ISV who has cracked the code on scaling Private Offer operations — from chaos to clarity.
💬 Co-sell Conversations
Explore how operations teams can play a crucial role in enabling co-sell, tracking opportunities, and aligning with AWS Partner Development Managers (PDMs).
👥 Who Should Attend?
This event is ideal for:
- Startup and ISV partners who have completed the Foundational Technical Review (FTR)
- Partners in the ISV Accelerate Program
- Teams with a published AWS Marketplace listing
- Sales Operations, Deal Desk, Partner Alliance Leads managing AWS Marketplace
If you’re managing deals, helping translate Marketplace strategy to sales teams, or ensuring compliance and speed in execution — Ops Squad is built for you.
✨ Final Thoughts
AWS Marketplace success is not just about listing a product — it’s about operational readiness, internal enablement, and ongoing optimization. The teams behind the scenes are the real enablers of co-sell velocity, deal execution, and scalable revenue.
Ops Squad is the community where these unsung heroes come to learn, share, and elevate their impact.
💼 At Adiantara, we work with cloud-focused ISVs to not only list and sell on AWS Marketplace but to build operational excellence that fuels sustainable growth. Let’s turn your back-end processes into a front-end advantage.
