Partnering with AWS for Maximum Revenue Impact
In today’s cloud-first world, partnerships are the key to unlocking new revenue streams and delivering enhanced customer value. AWS continues to empower partners with programs and initiatives designed to accelerate growth, streamline co-selling, and expand market reach.
1️⃣ Expanded Co-Sell Opportunities
AWS has opened its SaaS co-sell benefits to all ISV Accelerate Partners, including eligible startups transacting on AWS Marketplace. Additionally, generative AI tools help sales teams identify the right partners for customer opportunities, making co-selling faster and more efficient.
2️⃣ Business Outcomes Xcelerator (BOX) Program
This program helps partners develop integrated solutions for Line of Business (LOB) buyers. Through financial incentives, go-to-market resources, and collaboration events, partners can co-innovate and expand their offerings to drive revenue growth.
3️⃣ AWS Partner Profitability Framework
AWS guides partners to deepen and diversify offerings, across resell, managed services, and technology solutions. Partners who move up this framework can increase margins, deliver higher customer value, and expand profit potential.
4️⃣ APN Customer Engagements (ACE) Program
The ACE Program enables partners to discover new opportunities, drive revenue, and accelerate deals. Partners benefit from financial incentives, Marketing Development Funds (MDF), and co-selling with AWS to deliver optimal solutions to customers.
Upcoming Events & Community Opportunities:
- AWS re:Invent 2025 (Dec 1–5, Las Vegas) – Keynotes, hands-on labs, and partner sessions.
- AWS Partner Summits (APJ & Global) – Networking, workshops, and insights on the latest AWS programs.
Key Takeaway:
Engaging actively with AWS partner programs not only increases profitability but also helps businesses co-innovate, scale faster, and deliver unmatched customer value.
At Adiantara, we help businesses navigate AWS partner programs and maximize revenue opportunities through strategic cloud collaborations. ☁️
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