The Ultimate Guide to Listing Your Service Offering on AWS Marketplace
In today’s cloud-driven world, the AWS Marketplace has become a pivotal platform for software vendors and service providers to showcase their offerings to a global audience. This comprehensive guide will walk you through the process of listing your product on the AWS Marketplace, ensuring you maximize your visibility and potential for success.
What is AWS Marketplace?
AWS Marketplace is a curated digital catalog that simplifies the process for customers to find, test, buy, and deploy third-party software, data products, and services. It serves as a powerful channel for independent software vendors (ISVs), value-added resellers (VARs), and systems integrators (SIs) to market their solutions to AWS customers worldwide.
Benefits of Listing on AWS Marketplace
Before diving into the listing process, let’s explore why AWS Marketplace is an attractive platform for sellers:
- Global Reach: Access to millions of AWS customers worldwide
- Simplified Transactions: AWS handles billing, collections, and disbursements
- Increased Visibility: Leverage AWS’s marketing capabilities
- Streamlined Deployment: Customers can easily deploy your software on AWS infrastructure
- Co-selling Opportunities: Potential to collaborate with AWS sales teams
Step-by-Step Guide to Listing Your Product on AWS Marketplace
Step 1: Register as an AWS Marketplace Seller
- Go to https://aws.amazon.com/marketplace and click “Create a new account” in the top right corner.
- Provide your company details and create a password.
- Ensure the account creator has access to company and credit card information (though listing is free).
Step 2: Access the AWS Marketplace Management Portal
- Once your account is created, return to the AWS Marketplace homepage.
- Click on “Sell in AWS Marketplace”.
- Select “Already a seller? Sign In”.
- You will be directed to the AWS Marketplace Management Portal.
Step 3: Initiate Product Creation
- In the Management Portal, click on “Products”.
- From the dropdown, select “Professional Services”.
- Click on “Create Professional Services Product”.
Step 4: Provide Product Information
- Enter all required product details.
- For the logo, upload it to an S3 bucket with public access.
- Provide the S3 bucket link for the logo on the service offering page.
Step 5: Set Pricing and Payment Details
- Enter the payment and pricing details for your product.
- Consider various pricing models offered by AWS Marketplace:
- Pay-as-you-go
- Annual subscription
- Multi-year contracts
- Private offers
Step 6: Add Contact Information
- Enter the sales contact name and email ID.
- Ensure this information is accurate for customer inquiries.
Step 7: Create a Public Profile
- Develop a compelling public profile for your company.
- Include key information such as:
- Company overview
- Areas of expertise
- Customer success stories
- Support information
Step 8: Submit for Approval
- Review all entered information for accuracy.
- Submit the request for approval.
Best Practices for a Successful AWS Marketplace Listing
- To maximize the impact of your AWS Marketplace listing, consider the following best practices:
- Optimize Your Product Description: Use clear, concise language that highlights your product’s unique value proposition.
- Leverage Keywords: Incorporate relevant keywords throughout your listing to improve discoverability.
- Provide Comprehensive Documentation: Offer detailed user guides, API documentation, and FAQs to support potential customers.
- Offer a Free Trial: Consider providing a time-limited free trial to allow customers to test your product.
- Maintain Regular Updates: Keep your product and its listing up-to-date with the latest features and improvements.
- Engage with Customer Reviews: Respond promptly and professionally to customer feedback and reviews.
- Utilize AWS Marketplace Features: Take advantage of features like private offers and contract amendments to tailor deals for specific customers.
Promoting Your AWS Marketplace Listing
Once your product is live on AWS Marketplace, consider these promotional strategies:
- Issue a Press Release: Announce your AWS Marketplace availability to the media.
- Create a Dedicated Landing Page: Highlight your AWS Marketplace listing on your website.
- Update Marketing Collateral: Include the “Available on AWS Marketplace” logo in your materials.
- Educate Your Sales Team: Ensure your sales team understands the benefits of purchasing through AWS Marketplace.
- Email Marketing: Inform your customers and prospects about your AWS Marketplace presence.
- Leverage Social Media: Promote your listing across your social media channels.
Conclusion
Listing your product on AWS Marketplace opens up a world of opportunities for growth and exposure. By following this comprehensive guide and adhering to best practices, you can create a compelling listing that attracts customers and drives your business forward in the cloud ecosystem.
Remember, success on AWS Marketplace is an ongoing process. Continuously refine your listing, engage with customers, and stay updated on AWS Marketplace features to maintain a competitive edge in this dynamic marketplace.
By leveraging the power of AWS Marketplace, you’re not just listing a product – you’re opening the door to a global customer base and positioning your solution at the forefront of cloud innovation.
Citations:
[2] https://aws.amazon.com/blogs/awsmarketplace/5-phases-to-listing-saas-product-in-aws-marketplace/
[4] https://aws.amazon.com/partners/aws-marketplace/
[5] https://www.youtube.com/watch?v=Qk7O7IxeBmI
[6] https://samazonaws.com/awsmp-loadforms/AWS%2BMarketplace%2B-%2BSaaS%2BIntegration%2BGuide.pdf
[7] https://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html
[8] https://aws.amazon.com/blogs/apn/how-to-list-your-product-in-aws-marketplace/
