Unlocking Growth Through the CRO Symposium: Driving ISV Revenue with AWS Marketplace
Independent Software Vendors (ISVs) today face the dual challenge of driving top-line growth while navigating complex go-to-market strategies with cloud hyperscalers like AWS. For Chief Revenue Officers (CROs) and sales leaders, the opportunity lies in building deeper relationships with AWS, tapping into AWS Marketplace, and adopting proven best practices to accelerate revenue growth.
The CRO Symposium is a curated program and community designed specifically to address this need. Tailored for ISV CROs and senior sales executives, the Symposium provides an exclusive platform to:
- Access AWS Sellers and Leaders: Gain direct insight into AWS’s sales motions, Marketplace opportunities, and strategic alignment pathways.
- Learn from Peers: Connect with fellow revenue leaders who are successfully scaling their AWS partnership, sharing proven strategies and lessons learned.
- Maximize ROI: Explore practical approaches to increasing return on investments (ROI) through co-selling, Marketplace-led growth, and AWS co-marketing programs.
Unlike broad-based industry events, the CRO Symposium focuses sharply on the unique challenges and opportunities ISV revenue leaders encounter when working with AWS. It fosters candid conversations, relationship-building, and actionable takeaways that CROs can immediately implement within their organizations.
Why It Matters
AWS Marketplace continues to expand as a critical sales channel for ISVs. By leveraging it effectively, ISVs can shorten deal cycles, unlock new customer segments, and scale globally with the backing of AWS’s sales teams. The CRO Symposium equips participants with the tools, connections, and strategies needed to thrive in this ecosystem.
For ISV CROs and sales leaders ready to accelerate their AWS partnership journey, the CRO Symposium is more than just an event—it’s a community built to drive measurable growth.
At Adiantara, we specialize in helping leadership teams navigate the cloud vendor maze with clarity. From strategic alignment to implementation and long-term value realization, we bring the experience, certifications, and business-first thinking you need to thrive in the Google Cloud ecosystem.
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