AWS

AWS Marketplace continues to expand its support for Independent Software Vendors (ISVs) by introducing new programs that drive sales growth and customer adoption. The latest update: the AWS Marketplace Private Offer Promotion Program (MPOPP) is now live on the AWS Partner Funding Portal (PFP). What’s New? The MPOPP now features a two-tier structure, designed to…

Independent Software Vendors (ISVs) today face the dual challenge of driving top-line growth while navigating complex go-to-market strategies with cloud hyperscalers like AWS. For Chief Revenue Officers (CROs) and sales leaders, the opportunity lies in building deeper relationships with AWS, tapping into AWS Marketplace, and adopting proven best practices to accelerate revenue growth. The CRO…

Success in the AWS Marketplace goes beyond listing your solution. For Independent Software Vendors (ISVs) and partners, the real differentiator lies in operational excellence—how well you align internal teams, translate Marketplace opportunities into sales outcomes, and continually optimize for growth. What is Ops Squad? Ops Squad is a collaborative community for AWS Marketplace operational leads…

For Independent Software Vendors (ISVs), the AWS Marketplace isn’t just a storefront—it’s a powerful launchpad for scaling faster, reaching global customers, and strengthening your go-to-market strategy. But listing your solution is only the first step. The real game-changer comes when you co-sell with AWS through the AWS Partner Network (APN). Why Co-Selling with AWS Matters…

Introduction For startups, success often hinges on the ability to move fast, scale efficiently, and generate revenue early. But limited resources, time-to-market pressures, and the challenge of earning customer trust can slow growth. This is where AWS Cloud collaborations make the difference—offering startups not just infrastructure, but an entire ecosystem to innovate, grow, and maximize…

For today’s business leaders, cloud adoption is no longer a question of if—but how. The real challenge for CxOs is navigating the complex web of cloud vendor partnerships to maximize value, reduce risk, and accelerate innovation. Among these, Amazon Web Services (AWS) often stands out as the most strategic partner—but only if you know how…

Introduction Technology leaders today are navigating an era of rapid disruption. Cloud ecosystems are no longer just about infrastructure—they’re about enabling innovation, speed, and growth at scale. As organizations push forward with digital transformation, AWS Cloud partnerships are emerging as a critical driver of future-ready strategies. For CIOs, CTOs, and technology executives, the ability to…

Introduction Scalability is at the heart of modern business success. Whether it’s a startup looking to expand rapidly, an SMB seeking efficiency, or an enterprise driving global transformation, the ability to scale seamlessly determines long-term competitiveness. Yet, scalability isn’t achieved by technology alone—it requires the right partnerships. That’s where AWS Cloud partnerships play a critical…

Introduction The cloud has evolved from being a cost-saving technology to a strategic growth engine. For IT service firms, the cloud is no longer just about managing infrastructure—it’s about creating ecosystems that drive innovation, accelerate time-to-market, and open new revenue streams. As customer expectations rise and digital transformation accelerates, AWS Cloud continues to shape the…

Cloud partnerships unlock immense potential for innovation and scalability, but businesses often face challenges when navigating them. Recognizing these pitfalls early can ensure successful collaborations and sustained growth. 1️⃣ Viewing SaaS Transformation as Only a Technology Shift Many organizations see SaaS adoption purely as a technical upgrade.Tip: Treat it as a holistic business transformation, aligning…