AWS

🚀 Introduction: The New Era of Partner-Led Cloud Selling As cloud adoption accelerates, customers want flexible procurement, personalized pricing, and trusted delivery partners.To meet this rising demand, AWS Marketplace introduced a powerful model:Channel Partner Private Offers (CPPO) — enabling partners to resell ISV software through AWS Marketplace with custom terms and pricing. The latest AWS…

🌟 Introduction As enterprises continue to accelerate their digital transformation, cloud adoption has become the backbone of modern IT strategies. While the cloud unlocks agility, scalability, and innovation, it also introduces new and evolving security risks. Traditional security models—built for static, on-premises environments—are no longer sufficient in today’s dynamic cloud ecosystems. To truly secure the…

Managing agreement notifications efficiently is critical for AWS Marketplace sellers and channel partners, especially as businesses scale. Manual tracking of agreement creation, updates, renewals, and expirations can quickly become complex and error-prone. In this post, we explore how Amazon EventBridge can be used to enhance AWS Marketplace agreement notifications by enabling event-driven automation. With EventBridge,…

Introduction The strength of the AWS Partner Network lies in its ability to connect customers with trusted experts who can accelerate innovation and deliver real business value. In November, AWS proudly recognized 288 Partners that achieved new or renewed designations across the AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service…

Introduction Generative AI is transforming the way enterprises innovate, enabling faster insights, smarter automation, and new product capabilities. However, scaling AI development securely remains a challenge. Teams often struggle to maintain compliance, protect sensitive data, and accelerate engineering output simultaneously. AWS and Ona are addressing these challenges by providing a secure, scalable, and compliant environment…

AWS continues to evolve its cloud resilience strategy by extending resilience initiatives to include Software Partners. This move strengthens the AWS Partner Network by recognizing partner solutions that are designed to remain available, recover quickly from disruptions, and scale reliably under pressure. By validating software solutions against AWS resilience best practices, AWS helps customers confidently…

AWS continues to raise the bar for cloud resilience by enhancing the AWS Resilience Competency Program for Software Partners. These updates help customers identify partner solutions that are architected to withstand failures, recover quickly, and operate reliably at scale. This enhanced program validates partners against stricter technical, architectural, and operational best practices—making it easier for…

✨ Introduction Modernizing mainframe systems has traditionally been a slow, costly, and high-risk endeavor. Organizations across industries have struggled to balance innovation with the need to preserve mission-critical workloads. Today, AWS Transform composability changes this reality by enabling AWS Partners and Agentic AI to work together—unlocking faster, smarter, and more cost-effective modernization journeys ⚡ By…

Exciting news from AWS Marketplace! Agreement notifications are now being upgraded to Amazon EventBridge, unlocking a smarter and more automated way for ISVs and Channel Partners to manage purchase agreements. This enhancement brings greater control, visibility, and scalability across the entire agreement lifecycle — from creation to renewal and expiration. 🔑 What’s New & Why…

🌟 Introduction “This Is My Offer” is back in 2025 with renewed energy and innovation—celebrating how AWS Partners continue to shape the future of industries worldwide 🌍. With 24 exciting new episodes, this series highlights partner-led solutions that solve real business challenges, unlock new opportunities, and deliver meaningful customer outcomes. From industry-specific breakthroughs to cutting-edge…