AWS

Managing agreement notifications efficiently is critical for AWS Marketplace sellers and channel partners, especially as businesses scale. Manual tracking of agreement creation, updates, renewals, and expirations can quickly become complex and error-prone. In this post, we explore how Amazon EventBridge can be used to enhance AWS Marketplace agreement notifications by enabling event-driven automation. With EventBridge,…

Introduction The strength of the AWS Partner Network lies in its ability to connect customers with trusted experts who can accelerate innovation and deliver real business value. In November, AWS proudly recognized 288 Partners that achieved new or renewed designations across the AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service…

Introduction Generative AI is transforming the way enterprises innovate, enabling faster insights, smarter automation, and new product capabilities. However, scaling AI development securely remains a challenge. Teams often struggle to maintain compliance, protect sensitive data, and accelerate engineering output simultaneously. AWS and Ona are addressing these challenges by providing a secure, scalable, and compliant environment…

AWS continues to evolve its cloud resilience strategy by extending resilience initiatives to include Software Partners. This move strengthens the AWS Partner Network by recognizing partner solutions that are designed to remain available, recover quickly from disruptions, and scale reliably under pressure. By validating software solutions against AWS resilience best practices, AWS helps customers confidently…

AWS continues to raise the bar for cloud resilience by enhancing the AWS Resilience Competency Program for Software Partners. These updates help customers identify partner solutions that are architected to withstand failures, recover quickly, and operate reliably at scale. This enhanced program validates partners against stricter technical, architectural, and operational best practices—making it easier for…

✨ Introduction Modernizing mainframe systems has traditionally been a slow, costly, and high-risk endeavor. Organizations across industries have struggled to balance innovation with the need to preserve mission-critical workloads. Today, AWS Transform composability changes this reality by enabling AWS Partners and Agentic AI to work together—unlocking faster, smarter, and more cost-effective modernization journeys ⚡ By…

Exciting news from AWS Marketplace! Agreement notifications are now being upgraded to Amazon EventBridge, unlocking a smarter and more automated way for ISVs and Channel Partners to manage purchase agreements. This enhancement brings greater control, visibility, and scalability across the entire agreement lifecycle — from creation to renewal and expiration. 🔑 What’s New & Why…

🌟 Introduction “This Is My Offer” is back in 2025 with renewed energy and innovation—celebrating how AWS Partners continue to shape the future of industries worldwide 🌍. With 24 exciting new episodes, this series highlights partner-led solutions that solve real business challenges, unlock new opportunities, and deliver meaningful customer outcomes. From industry-specific breakthroughs to cutting-edge…

Getting your software solution validated through the AWS Foundational Technical Review (FTR) is one of the most important milestones in your AWS Partner journey. It demonstrates your solution’s reliability, security, and alignment with AWS best practices — unlocking new go-to-market opportunities, including AWS Competency, Partner Paths, and Marketplace programs. But how do you prepare effectively…

Introduction As enterprises accelerate the adoption of artificial intelligence, the complexity of managing AI assets grows rapidly. Modern ML workflows involve multiple datasets, feature transformations, training jobs, experiments, model versions, evaluation metrics, and deployment endpoints. Without a structured approach to track and govern these assets, organizations face challenges related to reproducibility, compliance, collaboration, and operational…