Introduction Navigating a partner portal should be as seamless and intuitive as the technology partnerships it supports. AWS understands this—and is delivering a significant update to make partner onboarding, enablement, and growth easier than ever. Today, we’re excited to announce the improved self-guided experience in AWS Partner Central—designed to empower partners to explore, learn, and…
Introduction In today’s competitive cloud landscape, speed, integration, and visibility are critical for successful partnerships. AWS continues to raise the bar by making it easier for partners to scale their co-selling efforts. With the release of the AWS Partner Central API for Selling with AWS, partners can now programmatically access co-sell functionality, automate workflows, and…
In today’s competitive digital landscape, cloud partnerships are no longer just a trend—they’re a vital strategy for businesses looking to scale efficiently and thrive in the cloud-first world. With the latest AWS partner announcements, the power of cloud collaboration has never been more evident, helping businesses drive growth, accelerate innovation, and achieve scalable success. 🌟…
The AWS Partner Network (APN) is evolving, and so are its requirements for maintaining and renewing membership. In 2025, AWS is rolling out significant changes to the APN Fee Payment Process, which will impact how partners engage with AWS and ensure they stay compliant with the latest guidelines.These changes aim to streamline partner billing and…
Introduction In today’s fast-paced digital economy, success is no longer a solo journey—it’s a collaborative mission. Businesses thrive when they co-innovate, co-sell, and co-deliver value to shared customers. Recognizing this, Microsoft has introduced Partner Connections (Preview)—a new capability designed to simplify and scale multi-partner collaborations across the Microsoft commercial ecosystem. This blog dives into how…
IntroductionIn today’s fast-paced cloud ecosystem, AWS Partners play a crucial role in delivering innovative solutions and services to customers. However, navigating partner resources, accessing technical documentation, and staying up-to-date with AWS programs can be time-consuming. Enter the AWS Partner Assistant — a powerful, generative AI-powered virtual assistant designed to empower AWS Partners with faster, smarter,…
In today’s fast-evolving cloud economy, partnerships are no longer optional—they’re strategic growth levers. AWS’s latest partner announcements for 2025 underscore just that, showcasing how collaborations are driving innovation, reach, and revenue across industries. 🚀 What’s New from AWS? AWS continues to invest in partner-first initiatives: These initiatives open the door for partners to scale their…
May 2025 brings 19 key enablement opportunities for AWS partners across the APJ region! This month, AWS is empowering partners with powerful events to drive partner growth, enhance AWS knowledge, and ensure customer success. This is your opportunity to level up! 🌏 1. In-Person BOX Partner Matchmaking Events – Network, Collaborate, and Grow Join the…
Introduction In a major move to empower its partner ecosystem, Amazon Web Services (AWS) has unveiled over 60 new Signature Benefits for AWS Specialization Partners. These benefits are designed to deepen collaboration, accelerate innovation, and boost the success of partners who have demonstrated deep expertise and proven customer success in specific industries, workloads, and solution…
Introduction As the demand for machine learning (ML) continues to surge across industries, AWS Marketplace is stepping up to provide a smoother, smarter, and more strategic experience for sellers of ML solutions. AWS recently introduced a suite of enhancements tailored specifically for ML product providers, aiming to simplify listing processes, improve product discoverability, and accelerate…
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