AWS

AWS continues to empower its partners with new initiatives to drive customer value and accelerate growth. With the evolving cloud landscape, staying aligned with AWS programs ensures partners can maximize business opportunities and innovate faster. Key Initiatives: Recent Highlights: Upcoming Events: Why It Matters:Partners who actively engage with AWS programs gain competitive advantage, co-sell opportunities,…

Introduction Partners now have an even easier way to accelerate customer adoption and drive sales through AWS Marketplace. With the launch of the AWS Marketplace Private Offer Promotion Program on the AWS Partner Funding Portal, AWS Partners can seamlessly access funding support to create compelling private offers that deliver greater value to customers while boosting…

🌟 Introduction In today’s fast-moving digital world, speed and reliability are everything. That’s where DevOps comes in—streamlining the way teams build, test, and deliver software. To help partners sharpen their expertise, AWS is bringing you the PartnerCast Series: Tech Talks – DevOps Focus, a bi-weekly learning experience packed with insights, demos, and real-world strategies. 🎯…

Introduction Looking to start your cloud career or strengthen foundational AWS knowledge across your organization?The AWS Certified Cloud Practitioner exam is your first step—and this August, AWS is offering an EMEA-friendly session designed to make certification more accessible for professionals across Europe, the Middle East, and Africa. This globally recognized entry-level certification is ideal for…

Introduction In a digital-first world, security isn’t just an IT concern—it’s a business imperative. As cloud adoption accelerates, organizations are under increasing pressure to protect data, maintain compliance, and detect threats in real time. That’s why AWS is bringing focus, clarity, and innovation to the forefront with AWS Spotlight Day 2025: AWS Security Services. This…

Introduction Enterprises running SAP are at a pivotal point: modernize or be left behind. In today’s rapidly evolving digital world, business agility, scalability, and performance are no longer optional—they’re essential. That’s why AWS is hosting a dedicated Spotlight Day for SAP, designed to help businesses migrate, modernize, and transform their SAP environments using the power…

Introduction For Independent Software Vendors (ISVs), getting listed on AWS Marketplace is a powerful way to accelerate sales, expand customer reach, and tap into the global AWS ecosystem. But let’s face it—the selling authorization process has often been complex, especially for first-time Marketplace sellers. That’s why AWS has introduced a new and improved selling authorization…

Introduction Each year, AWS celebrates its global ecosystem of partners who go above and beyond to drive innovation, deliver customer success, and demonstrate deep technical expertise on the AWS platform. Now, the spotlight returns—with the 2025 AWS Partner Award nominations officially open! These prestigious awards recognize AWS Partners across the globe for their leadership, innovation,…

The cloud is no longer just about infrastructure. It’s becoming a dynamic ecosystem of innovation, AI-driven collaboration, and co-selling at scale. Here are 5 trends shaping the next phase of cloud growth: 1️⃣ Cloud is Going Vertical AWS, Microsoft, and Google are launching industry-specific clouds—from healthcare and financial services to retail and manufacturing.🔹 Opportunity: Partners…

Introduction Navigating AWS Partner Central and linking your AWS accounts effectively is foundational to building a strong, trusted partnership with AWS. Yet many partners, especially those scaling rapidly across geographies or business units, have faced confusion over which AWS account to link, when to create a new one, and how to ensure compliance with AWS…