AWS

The Backbone Behind Seamless Cloud Commerce Introduction Behind every frictionless software transaction on AWS Marketplace is a high-performance operations engine—meet the AWS Marketplace Ops Squad, headquartered in Seattle, USA. This agile and highly specialized team works tirelessly to ensure the Marketplace runs smoothly for buyers, sellers, and partners alike. From onboarding and compliance to automation…

Introduction In the heart of Seattle, a vibrant ecosystem is driving the future of cloud commerce—the AWS Marketplace Growth Engine. As businesses around the world increasingly adopt cloud-native solutions, AWS Marketplace has emerged as a critical platform that accelerates go-to-market strategies for software vendors while simplifying procurement for enterprise customers. This powerful growth engine, operated…

💡 The Future of Revenue Lies in Strong Cloud Partnerships As businesses continue to shift towards cloud-first strategies, collaboration with the right cloud vendor is essential for maximizing revenue potential. AWS is at the forefront of these partnerships, delivering tools, updates, and incentives that enable partners to drive growth and innovation while enhancing customer outcomes….

🤝 Cloud Partnerships: More Than Just Technology In today’s fast-evolving digital economy, choosing the right cloud vendor partner is not just about infrastructure — it’s about strategic alignment, long-term value, and customer-centric innovation. AWS continues to strengthen this promise in 2025 through bold partner updates, programs, and enablement events across the APJ region. 🔔 What’s…

Introduction Seattle isn’t just the birthplace of AWS—it’s also where cloud innovation continues to accelerate. As the global demand for cloud-based solutions surges, the AWS Marketplace Growth Engine in Seattle has emerged as a strategic hub, fueling the success of Independent Software Vendors (ISVs) and customers alike. This initiative is more than just a local…

Introduction AWS continues to enhance the partner experience by simplifying how software vendors bring products to market. In a significant update, AWS Marketplace has expanded its self-service listing capabilities to now support Amazon Machine Image (AMI) products with AWS Cloud Formation templates. This new capability empowers Independent Software Vendors (ISVs) and partners to launch and…

🌐 The Future of Cloud Modernization is AI-Driven — And It Starts Now On April 30, 2025, AWS announced exciting enhancements to its Migration Acceleration Program (MAP) aimed at helping partners lead customers into the era of AI-powered transformation. These updates aren’t just technical additions — they are strategic enablers designed to drive measurable business…

In a world where digital transformation drives every industry, the cloud ecosystem is rapidly evolving—and at the center of this evolution stands AWS, empowering partners and businesses to innovate, collaborate, and scale with confidence. 🔍 Current Industry Trends in Cloud Ecosystems As organizations navigate post-pandemic growth and shifting customer demands, a few strong trends are…

Introduction Navigating a partner portal should be as seamless and intuitive as the technology partnerships it supports. AWS understands this—and is delivering a significant update to make partner onboarding, enablement, and growth easier than ever. Today, we’re excited to announce the improved self-guided experience in AWS Partner Central—designed to empower partners to explore, learn, and…

Introduction In today’s competitive cloud landscape, speed, integration, and visibility are critical for successful partnerships. AWS continues to raise the bar by making it easier for partners to scale their co-selling efforts. With the release of the AWS Partner Central API for Selling with AWS, partners can now programmatically access co-sell functionality, automate workflows, and…