Introduction Seattle isn’t just the birthplace of AWS—it’s also where cloud innovation continues to accelerate. As the global demand for cloud-based solutions surges, the AWS Marketplace Growth Engine in Seattle has emerged as a strategic hub, fueling the success of Independent Software Vendors (ISVs) and customers alike. This initiative is more than just a local…
Introduction AWS continues to enhance the partner experience by simplifying how software vendors bring products to market. In a significant update, AWS Marketplace has expanded its self-service listing capabilities to now support Amazon Machine Image (AMI) products with AWS Cloud Formation templates. This new capability empowers Independent Software Vendors (ISVs) and partners to launch and…
🌐 The Future of Cloud Modernization is AI-Driven — And It Starts Now On April 30, 2025, AWS announced exciting enhancements to its Migration Acceleration Program (MAP) aimed at helping partners lead customers into the era of AI-powered transformation. These updates aren’t just technical additions — they are strategic enablers designed to drive measurable business…
In a world where digital transformation drives every industry, the cloud ecosystem is rapidly evolving—and at the center of this evolution stands AWS, empowering partners and businesses to innovate, collaborate, and scale with confidence. 🔍 Current Industry Trends in Cloud Ecosystems As organizations navigate post-pandemic growth and shifting customer demands, a few strong trends are…
Introduction Navigating a partner portal should be as seamless and intuitive as the technology partnerships it supports. AWS understands this—and is delivering a significant update to make partner onboarding, enablement, and growth easier than ever. Today, we’re excited to announce the improved self-guided experience in AWS Partner Central—designed to empower partners to explore, learn, and…
Introduction In today’s competitive cloud landscape, speed, integration, and visibility are critical for successful partnerships. AWS continues to raise the bar by making it easier for partners to scale their co-selling efforts. With the release of the AWS Partner Central API for Selling with AWS, partners can now programmatically access co-sell functionality, automate workflows, and…
In today’s competitive digital landscape, cloud partnerships are no longer just a trend—they’re a vital strategy for businesses looking to scale efficiently and thrive in the cloud-first world. With the latest AWS partner announcements, the power of cloud collaboration has never been more evident, helping businesses drive growth, accelerate innovation, and achieve scalable success. 🌟…
The AWS Partner Network (APN) is evolving, and so are its requirements for maintaining and renewing membership. In 2025, AWS is rolling out significant changes to the APN Fee Payment Process, which will impact how partners engage with AWS and ensure they stay compliant with the latest guidelines.These changes aim to streamline partner billing and…
Introduction In today’s fast-paced digital economy, success is no longer a solo journey—it’s a collaborative mission. Businesses thrive when they co-innovate, co-sell, and co-deliver value to shared customers. Recognizing this, Microsoft has introduced Partner Connections (Preview)—a new capability designed to simplify and scale multi-partner collaborations across the Microsoft commercial ecosystem. This blog dives into how…
IntroductionIn today’s fast-paced cloud ecosystem, AWS Partners play a crucial role in delivering innovative solutions and services to customers. However, navigating partner resources, accessing technical documentation, and staying up-to-date with AWS programs can be time-consuming. Enter the AWS Partner Assistant — a powerful, generative AI-powered virtual assistant designed to empower AWS Partners with faster, smarter,…
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