AWS

🛍️ AWS Marketplace Now Supports Private Marketplace Management Directly in the Console

🛍️ AWS Marketplace Now Supports Private Marketplace Management Directly in the Console

Great news for AWS customers and procurement teams!Managing your Private Marketplace just got a whole lot easier. AWS has officially rolled out native Private Marketplace management capabilities directly within the AWS Management Console — giving you more control, flexibility, and visibility over your curated software catalog. 🎯 What is Private Marketplace? Private Marketplace lets organizations…

Elevate Your Cloud Partnerships with AWS Security Specialty Training

Elevate Your Cloud Partnerships with AWS Security Specialty Training

In today’s ever-evolving threat landscape, security isn’t just a feature — it’s the foundation of trust in cloud environments. For AWS partners across EMEA, gaining deep expertise in cloud security can open new doors for business growth and strategic client impact. That’s why AWS is bringing back its Partner Certification Readiness – Security Specialty program…

🚀 Get AWS Certified in Security – Specialty: Join the AWS Partner Readiness Program (July 2025)

🚀 Get AWS Certified in Security – Specialty: Join the AWS Partner Readiness Program (July 2025)

In today’s fast-evolving digital landscape, cloud security is no longer optional—it’s essential. Whether you’re building secure applications, safeguarding data, or responding to threats, having deep expertise in AWS security practices is key to driving trust and resilience in the cloud. That’s why AWS is inviting cloud professionals from partner organizations to join the [AMER] AWS…

🔐 Introducing the Reimagined AWS MSSP Competency: A New Era for Managed Security Services

🔐 Introducing the Reimagined AWS MSSP Competency: A New Era for Managed Security Services

As the threat landscape evolves, so must the way we recognize and support excellence in cybersecurity. That’s why AWS is excited to unveil the reimagined AWS Managed Security Service Provider (MSSP) Competency — redesigned to reflect today’s most critical customer security needs and reward partners that deliver comprehensive, next-gen managed security services. 🌟 What’s New?…

🚀 AWS Marketplace Just Got Even Better for ISVs: Introducing the Enhanced Selling Authorization Experience

🚀 AWS Marketplace Just Got Even Better for ISVs: Introducing the Enhanced Selling Authorization Experience

The AWS Marketplace has officially rolled out an enhanced Selling Authorization experience designed to simplify the end-to-end process of getting software products approved, listed, and launched. This update reflects AWS’s ongoing mission to empower software vendors by reducing friction, increasing transparency, and accelerating time to market. Whether you’re a first-time seller or an experienced ISV…

Accelerate Your AWS Journey: Essential May 2025 Events for EMEA ISVs & Partners

Accelerate Your AWS Journey: Essential May 2025 Events for EMEA ISVs & Partners

May is packed with opportunities for AWS partners across EMEA looking to sharpen their cloud capabilities, deepen their AWS partnership, and build pipeline faster. Whether you’re just starting your AWS journey or actively scaling your co-sell and marketplace strategies, AWS’ upcoming enablement events in EMEA are not to be missed. 🎯 Why These Events Matter…

Scaling Smart with AWS: The Role of Cloud Partnerships in Business Growth

Scaling Smart with AWS: The Role of Cloud Partnerships in Business Growth

In today’s digital-first world, Independent Software Vendors (ISVs) are under pressure to grow quickly while keeping operations efficient and secure. One of the smartest ways to scale? Partnering strategically with AWS. From co-sell alignment to marketplace acceleration, AWS offers a comprehensive partnership model that helps ISVs unlock new revenue streams and global visibility — without…

Navigating AWS Cloud Vendor Partnerships: Complexities and Opportunities

Navigating AWS Cloud Vendor Partnerships: Complexities and Opportunities

IntroductionIn today’s digital-first world, cloud partnerships have become a cornerstone of business innovation and growth. Among the leading cloud providers, Amazon Web Services (AWS) stands out as a dominant force, offering vast technological capabilities and a thriving ecosystem. For vendors looking to expand their footprint, partnering with AWS can unlock access to new customers, advanced…

Cloud Partnerships in Focus: Insights for IT Service Firms from the AWS Marketplace CRO Symposium

Cloud Partnerships in Focus: Insights for IT Service Firms from the AWS Marketplace CRO Symposium

Introduction The AWS Marketplace CRO Symposium held recently in San Francisco was more than just a gathering of cloud executives—it was a reflection of how fast the cloud ecosystem is evolving. For IT service firms, the event underscored both the opportunities and complexities of engaging with hyperscaler cloud platforms. As marketplaces become central to cloud…

The Role of Cloud Partnerships in Business Scalability: A Google Cloud Perspective

The Role of Cloud Partnerships in Business Scalability: A Google Cloud Perspective

Introduction Scalability is no longer a luxury—it’s a necessity in today’s fast-paced, innovation-driven business landscape. Whether you’re a digital-native startup or an enterprise undergoing transformation, scaling efficiently and sustainably determines how well you compete and grow. At the center of this evolution are cloud partnerships, which serve as powerful enablers of speed, agility, and market…