AWS

Exciting news from AWS Marketplace! Agreement notifications are now being upgraded to Amazon EventBridge, unlocking a smarter and more automated way for ISVs and Channel Partners to manage purchase agreements. This enhancement brings greater control, visibility, and scalability across the entire agreement lifecycle — from creation to renewal and expiration. 🔑 What’s New & Why…

🌟 Introduction “This Is My Offer” is back in 2025 with renewed energy and innovation—celebrating how AWS Partners continue to shape the future of industries worldwide 🌍. With 24 exciting new episodes, this series highlights partner-led solutions that solve real business challenges, unlock new opportunities, and deliver meaningful customer outcomes. From industry-specific breakthroughs to cutting-edge…

Getting your software solution validated through the AWS Foundational Technical Review (FTR) is one of the most important milestones in your AWS Partner journey. It demonstrates your solution’s reliability, security, and alignment with AWS best practices — unlocking new go-to-market opportunities, including AWS Competency, Partner Paths, and Marketplace programs. But how do you prepare effectively…

Introduction As enterprises accelerate the adoption of artificial intelligence, the complexity of managing AI assets grows rapidly. Modern ML workflows involve multiple datasets, feature transformations, training jobs, experiments, model versions, evaluation metrics, and deployment endpoints. Without a structured approach to track and govern these assets, organizations face challenges related to reproducibility, compliance, collaboration, and operational…

🚀 Introduction AI-powered development is transforming how enterprises build and ship software. While this acceleration boosts productivity, it also raises an important question—how do teams maintain consistent code quality and strong security while moving faster than ever? 🔐 The SonarQube MCP Server integration with Amazon Q Developer provides a practical answer. By embedding continuous code…

Introduction: Why Private Offers Matter Now As organizations accelerate their cloud adoption, buying software through AWS Marketplace has become a strategic choice.But when it comes to enterprise deals, flexibility, negotiation, and custom terms are essential — and that’s where AWS Marketplace Private Offers (MPPO) come in. The recent MPPO Operations Webinar provided clear guidance on…

Introduction AWS Training and Certification continues to expand its learning portfolio to help individuals and organizations build the skills required for today’s rapidly evolving cloud landscape. In December 2025, AWS announced a new set of training course launches and certification updates designed to support learners across multiple roles and experience levels. These updates further strengthen…

Introduction At AWS re:Invent 2025, AWS unveiled a powerful set of innovations designed to redefine how Partners build, scale, and succeed in an ever-evolving cloud ecosystem. These announcements mark a major leap forward for the AWS Partner Network (APN)—unlocking new growth opportunities, simplifying collaboration, and enabling Partners to deliver even greater customer value in 2026…

🚀 Introduction: Why Cloud Partnerships Decide the Next Decade For today’s CXOs, the cloud is no longer an IT discussion — it’s a boardroom strategy. The question is not “Should we move to the cloud?” but “How fast can we innovate, scale, and differentiate?”That’s exactly where the AWS Partner Network (APN) becomes a strategic accelerator.This…

Introduction As cloud adoption accelerates, customers are no longer looking to purchase individual tools in isolation—they want complete, outcome-driven solutions that solve real business problems. Recognizing this shift, AWS Marketplace is evolving to support solution-centric procurement, enabling customers to discover, evaluate, and purchase integrated solutions more efficiently. In this blog, AWS highlights how Partners can…