In today’s fast-evolving digital landscape, cloud security is no longer optional—it’s essential. Whether you’re building secure applications, safeguarding data, or responding to threats, having deep expertise in AWS security practices is key to driving trust and resilience in the cloud. That’s why AWS is inviting cloud professionals from partner organizations to join the [AMER] AWS…
As the threat landscape evolves, so must the way we recognize and support excellence in cybersecurity. That’s why AWS is excited to unveil the reimagined AWS Managed Security Service Provider (MSSP) Competency — redesigned to reflect today’s most critical customer security needs and reward partners that deliver comprehensive, next-gen managed security services. 🌟 What’s New?…
The AWS Marketplace has officially rolled out an enhanced Selling Authorization experience designed to simplify the end-to-end process of getting software products approved, listed, and launched. This update reflects AWS’s ongoing mission to empower software vendors by reducing friction, increasing transparency, and accelerating time to market. Whether you’re a first-time seller or an experienced ISV…
May is packed with opportunities for AWS partners across EMEA looking to sharpen their cloud capabilities, deepen their AWS partnership, and build pipeline faster. Whether you’re just starting your AWS journey or actively scaling your co-sell and marketplace strategies, AWS’ upcoming enablement events in EMEA are not to be missed. 🎯 Why These Events Matter…
In today’s digital-first world, Independent Software Vendors (ISVs) are under pressure to grow quickly while keeping operations efficient and secure. One of the smartest ways to scale? Partnering strategically with AWS. From co-sell alignment to marketplace acceleration, AWS offers a comprehensive partnership model that helps ISVs unlock new revenue streams and global visibility — without…
IntroductionIn today’s digital-first world, cloud partnerships have become a cornerstone of business innovation and growth. Among the leading cloud providers, Amazon Web Services (AWS) stands out as a dominant force, offering vast technological capabilities and a thriving ecosystem. For vendors looking to expand their footprint, partnering with AWS can unlock access to new customers, advanced…
Introduction The AWS Marketplace CRO Symposium held recently in San Francisco was more than just a gathering of cloud executives—it was a reflection of how fast the cloud ecosystem is evolving. For IT service firms, the event underscored both the opportunities and complexities of engaging with hyperscaler cloud platforms. As marketplaces become central to cloud…
Introduction Scalability is no longer a luxury—it’s a necessity in today’s fast-paced, innovation-driven business landscape. Whether you’re a digital-native startup or an enterprise undergoing transformation, scaling efficiently and sustainably determines how well you compete and grow. At the center of this evolution are cloud partnerships, which serve as powerful enablers of speed, agility, and market…
💡 Introduction: From Cloud Projects to Scalable ProfitsCloud adoption is growing fast—but success for IT service firms lies in more than delivering Azure projects. The real value comes from building scalable, repeatable offerings that generate predictable revenue. With the right strategy, Microsoft Azure becomes more than a platform—it becomes your growth engine. 🔹 1. Productize…
AWS has just opened the doors wider for Independent Software Vendors (ISVs) — and the implications for cloud partnerships and Marketplace visibility are big. As of May 2025, AWS Marketplace now supports SaaS products regardless of where they are deployed — whether it’s on AWS, other cloud platforms, or even on-premises. This change gives ISVs…
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